Cochlear Australia and New Zealand - "Hearprint"

CHEP Network

CHEP Network South Yarra VIC, Australia

Awards

16886

Brand: Cochlear Australia and New Zealand
Country: Australia

Advertiser: Cochlear Australia and New Zealand

Title	Hearprint
Agency	CHEP Network
Campaign	Hearprint
Advertiser	Cochlear Australia and New Zealand
Brand	Cochlear Australia and New Zealand
Date of First Broadcast/Publication	2018 / 3
Business Sector	Public Safety, Health & Hygiene
Story	While 2% of Australians suffer some sort of hearing loss, it can take them seven years to seek help. Hearing solutions provider Cochlear wanted them to act sooner. Cochlear Hearprint is purpose-built software that calibrates all online content to your unique hearing ability. It launched alongside two online documentaries telling the stories of people whose lives were changed by their Cochlear implant.To watch the films, people had to set their Hearprint against four frequencies to define whether their hearing was deemed "normal" or "abnormal". Those with an "abnormal" Hearprint were encouraged to contact Cochlear for a free consultation.
Media Type	Case Study
Length	123 seconds
Market	New Zealand
Production Company	Revolver
VP of Marketing & Business Development	Scott Housley
General Manager	Janet Menzies
Manager	Ben Marosszeky
Marketing Communications Manager	Kerryn Burke
Marketing Communications Manager	Linda Ballam-Davies
Consumer Campaign Manager	Kate Harrison
Cochlear Care Centre Manager	Leonie Fewster
Cochlear Care Centre Manager	Julie Decker
CEO	Chris Howatson
Managing Director	David Halter
Chief Creative Officer	Ant White
Group Creative Director	Brian Jefferson
Associate Creative Director	Letizia Bozzolini
Associate Creative Director	Lisa ONeill
Copywriter	Cameron Brown
Group Account Director	Mariana Rice
Account Director	Charlotte Jones
Account Manager	Alice Jamieson
Head of Design	Jason Young
Designer	Vanessa Saporito
Head of CHEP Films	Julie Duffy
Production Co-Ordinator	Katena Valastro
Operations Manager	Roma Stein
Head of Performance	James Shaw
Experience Strategist	Hannah Garcia
Performance Manager	Elliot Tindale
Experience Manager	Ryan Townsend
Performance Executive	Elaine Yang
Programmatic Manager	Tien Tran
Data and Media Operations Manager	Leigh Munday
Digital Products Director	Jamie Metcalfe
Digital Project Manager	Simon Ridley
Creative Technologist	Matthew White
Creative Technologist	Patrik Fagard
Technical Director	Matthew Rose
Product & Communications	Matthew Rose
Head of Strategic Design	Matthew Willcox
Digital Designer	Sebastian Perez de Arce
PR	Sebastian Perez de Arce
General Manager	Simone Pipkorn
Account Director	Fleur Williamson
Account Manager	Elen Clement
Direction	The Glue Society’s Jonathon Kneebone
Managing Director	Michael Ritchie
Executive Producer	Michael Ritchie
Executive Producer	Josh Mullens
Head of Projects	Josh Mullens
Producer	Isabella Vitelli
Producer	Jasmin Helliar
Director of Photography	Alex Harrod
Director of Photography	Jordan Maddocks
Post House	The Glue Society Studios
Editor	The Glue Society
Flame Artist	Viv Baker
Colourist	Trish Cahill
Sound Studio	Noise International
Sound Designer	Kathleen Burrows