Tom Lawson
Account Manager at AMV BBDO
London, United Kingdom
TitleWisdom
Agency
Campaign Made of More Football 2018
Advertiser Diageo
Brand Guinness
Date of First Broadcast/Publication 2018 / 3
Business Sector Beers, Ciders, Lagers
Story
Wisdom from Ghana talks about how, despite suddenly going blind, he still pursued his passion for playing football and found a new lease of life through his team.
Philosophy The stories are all football-related to tie in with Guinness’s sponsorship of sub-Saharan Africa TV network DSTV’s coverage of English Premier League football. At the end of each film, the storyteller links the obstacles they have overcome and the achievements they have had to being ‘Made of Black’ – a connection to the Guinness ‘Made of More’ platform which tells stories of how unexpected character, in people and beer, enrich the world around us.
Problem Champion those Made of Black who, together, contribute to a more fulfilling world.
Media Type Television
Length
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Audio Post Production
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