| Title | Discount Time |
| Title (original language) | Tiempo de descuento |
| Brief | In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth. |
| Agency |
Wunderman Buenos Aires
|
| Campaign |
Discount Time
|
| Advertiser |
Tuenti Móvil
|
| Brand |
Tuenti
|
| Posted | December 2020 |
| Business Sector | Personal Wireless Communication
|
| Story | In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth. |
| Media Type |
Case Study
|
| Regional Chief Creative Officer |
Daniel Minaker
|
| Regional Chief Creative Officer |
Sebastian Tarazaga
|
| Chief Creative Officer |
Natalia Benincasa
|
| Chief Executive Officer (CEO) |
Victoria Cole
|
| Creative Director |
Matías Paglieri
|
| Creative Director |
Gastón Durán
|
| Creative Director |
Dario Ventura
|
| Copywriter |
Lucas Frigerio
|
| Art Director |
Julián Amarillo
|
| Art Director |
Natalia Gómez Uyabán
|
| Creative Lead |
Paula Akel
|
| Agency Producer |
Maite Orlievsky
|
| Editor |
Manuel Joltac
|
| Technology Director |
Mercedes Aizawa
|
| Tech Lead |
Javier Corra
|
| Project Manager |
Julián Leonetti
|
| Web Developer |
Pablo Mendoza
|
| Web Developer |
Julián Moreira
|
| Client Services Director |
Fabiana Antonelli
|
| Account Director |
Maria Jazhal
|
| Account Supervisor |
Daniela Savoini
|
| Account Assistant |
Agustina Palacios
|
| Content Strategy |
Mayra Pereyra
|
| Advertising Manager |
Rosario Fernández Saavedra
|
| Advertising Manager |
Carolina Estévez
|