Victoria Cole
Chief Executive Officer (CEO) at Wunderman Thompson
Buenos Aires, Argentina
TitleDiscount Time
Campaign Discount Time
Advertiser Tuenti Móvil
Brand Tuenti
PostedDecember 2020
Business Sector Personal Wireless Communication
Story In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth.
Media Type Case Study
Regional Chief Creative Officer
Regional Chief Creative Officer
Chief Creative Officer
Chief Executive Officer (CEO)
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Creative Lead
Agency Producer
Technology Director
Tech Lead
Project Manager
Web Developer
Web Developer
Client Services Director
Account Director
Account Supervisor
Account Assistant
Content Strategy
Advertising Manager
Advertising Manager

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