Title | Jennifer barmaid |
Agency | Havas Germany |
Campaign | Repicturing Homeless |
Advertiser | Getty Images / Fiftyfifty |
Brand | Getty Images / fiftyfifty |
Date of First Broadcast/Publication | 2018 / 3 |
Business Sector | Advertising & Communication |
Story | Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today. |
Media Type | |
Chief Creative Officer | Darren Richardson |
Advertising Manager | Hubert Ostendorf |