Advertising Manager
at
Handicap International
| Title | Body Can't Wait |
| Agency | Herezie |
| Campaign | #Bodycantwait |
| Advertiser | Handicap International |
| Brand | Handicap International |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | Right before our eyes, broken bodies have been waiting for years to be repaired. People walk past them every day, without even noticing that they’re missing limbs…the statues that adorn our cities. We therefore came up with a unique and simple yet never before seen idea: #Bodycantwait. In order to raise awareness for Handicap International’s 3D prosthesis project and the urgent need for artificial limbs on the other side of the world, we decided to repair the bodies of various Parisian statues with symbolic 3D prosthetic limbs. Over a 24-hour period, each of these statues became spokespersons, delivering one clear message: “No more bodies in the world should have to wait this long to be repaired”. A disruptive image with enough stopping power and viral potential to support our set national awareness objectives… and beyond. |
| Media Type | Case Study |
| Length | |
| Chief Operating Officer (COO) | Pierre Callegari |
| Chief Executive Officer (CEO) | Andrea Stillacci |
| Executive Creative Director | Baptiste Clinet |
| Copywriter | Joseph Dubruque |
| Copywriter | Axel Didon |
| Art Director | Raphael Stein |
| Associate Art Director | Cyril Haoual |
| Agency Producer | Barbara vaira |
| Account Director | Laurence Cornet |
| Account Supervisor | Marion Leroy |
| PR | Anne Rabasse |
| Production Company | LA PAC Paris |
| Production Company Producer | Anna Roudaut |
| Executive Producer | Chris Ellis |
| Director | Guillaume Cagniard |
| Director | Virgile Texier |
| Director of Photography (DOP) | Anaïs Andreassian |
| Model Making | Bruno Villedieux |
| Advertising Manager | Xavier du Crest |
| Advertising Manager | Yasmine Silem |
| Advertising Manager | Simon Miriel |
| Advertising Manager | Sophie Gauguin |
| Advertising Manager | Nathalie Blin |