Otto Linwood III

Otto Linwood III

Senior Integrated Producer at We Are Unlimited
Greater Chicago Area, United States

About me

Current Client: McDonald's

Sector Experience

Positions

Senior Integrated Producer
Chicago, United States
January 2017 - Present (1 year 8 months)
Broadcast, Digital, Social, OOH, Experiential and Print Sr. Integrated Producer on McDonald's.

2018 Cannes Lion Award Winner for "The Flip" on International Women's Day (McDonald's)
- Gold Lion: PR - Corporate Social Responsibility
- Silver Lion: Outdoor - Ambient - Special Build
- Bronze Lion: PR - Use of Events & Stunts
- Bronze Lion: Outdoor - Ambient - Displays
- Bronze Lion: Brand Experience & Activation - Live B2C Brand Experience or Activation
- Bronze Lion: Design - Special Editions & Promotional Packaging

2018 D&AD Award Winner for "The Flip" on International Women's Day (McDonald's)
- Yellow Pencil: Branding - Campaign Branding
- Yellow Pencil: Branding - Brand Experience
- Yellow Pencil: Branding - Logos
- Graphite Pencil: Graphic Design - Point of Sale
- Graphite Pencil: Media - Use of Retail
- Wood Pencil: Media - Use of PR

Senior Project Manager & Producer
Chicago, United States
December 2015 - December 2016 (1 year)
Broadcast, Digital, Social, OOH and Print Sr. Project Manager & Producer on Kmart

Mike’s Hard Lemonade New Business Team

Oversaw scope of work spanning 300+ pieces of content annually, including broadcast, digital, social, OOH and a microsite

Managed finances, tracked client billing, scope hours, deliverables, and timelines ensuring agency profitability; additionally managed allocation of account, creative and production resources while overseeing 3 direct reports

Responsible for creative quality control by overseeing all productions (including post) and facilitating creative trafficking process
Senior Project Manager & Producer
Chicago, United States
November 2014 - April 2015 (5 months)
Digital, Social, OOH and Print Project Manager & Producer on MillerCoors

Managed allocation of Creative and Production resources for 18 employees and freelancers

Sold-in and Produced Steel Reserve Photo Shoot; Shoot resulted in 26% sales lift in selected markets
Senior Project Manager
Chicago, United States
June 2012 - November 2014 (2 years 5 months)
Sr. Project Manager on Sprint and P&G (Olay)

Project Management Scope of Work spanned 20+ annual projects with budgets totaling $4.4MM

Managed all retainer project finances and estimated labor fees, created project plans and managed against
project timelines, drafted client estimates and assisted Finance team with client billing and reconciliation

Sold-in and Produced Sprint Retail Library Photo Shoot; $500K budget for 12 days on location, 20K images collected

Oversaw complete Sprint “Store of the Future” redesign of brick and mortar locations from the ground up, including leading charge to install a replica store (to scale) within the agency for live creative reviews

Account Manager
Marketing Werks
United States
June 2008 - July 2012 (4 years 1 month)
Account Manager on Verizon Wireless, NFL Mobile App, and FiOs Experiential Marketing Campaigns

Managed on-site marketing and sales for nationwide events; including hiring, training, and leading creative direction and on-site production/execution - also filmed and edited content for backend reporting

Education

Bachelor of Arts - StudyEnglish - Creative Writing

2003 - 2007 (4 years)
Activities: Full Athletic Scholarship, Varsity Football (2003-2007), 3-Year Letterman, 2003 Mid-American Conference Champions

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