Todd Lawson

Todd Lawson

VP, Creative Strategy at Vicimus
Toronto, Canada Area, Canada

About me

Since 2001 I have worked at all levels of the creative process in a variety of fields. I have created, lead and influenced the execution of globally award-winning creative solutions in roles ranging from Chief Creative Officers, Vp Creative Strategy, Creative Director, Associate Creative Director, Art Director, Designer, Writer, production artist, animator, 3D designer, direct client contact and managing director. In that time I have worked in marketing / advertising, design, illustration, CGI, publishing and software product design industries (SaaS).

Currently I work at Vicimus where as VP, Creative Strategy overseeing creative output: creative services, external & internal marketing, product UX/UI, overall department process & operations, and mentoring & guiding a team of very dedicated creators of all sorts of different, smart and effective things.

Previous to this position I worked at Dashboard (acquired) as their CCO, before that at Grey Canada as the agency’s Digital User Experience Lead and Associate Creative Director - where I helped the company become one of the most respected and awarded Canadian Advertising agencies including the 2013 Agency of the Year by the Advertising & Design Club of Canada under ECD Patrick Scissions and before that Carl Jones. And then before Grey back at Dashboard as a Senior Art Director and other firms earlier on.

My work has garnered international recognition within marketing communications and the consumer business industries. In 2014 & 2015 being ranked as one of the top Art Directors in the country by Strategy Magazine’s Creative Report Card (9th and 15th respectively) including multiple Cannes Lions, Cassies, ADCCs, LIAs, Marketing, Communication Arts and other awards and accolades.

I consider myself a hands on leader who works at all levels: lead, mentor, ideate, grow teams, guide projects, client interaction, vendor relations, new technology searches, planning and execution.


VP, Creative Strategy
March 2017 - Present (1 year 10 months)
At Vicimus, I manage the creative department for internal design, marketing, branding, Social and outside creative vendor services, the UX + UI department for product and interactive development and software documentation (from concept to requirements to flows, wires, prototypes to finished UI For the FULL roadmap of product design). I also work on implementation of better project management and process creation as a member of the executive team for Toronto and London, Ontario Offices.

This includes Automotive SaaS solutions as well as marketing consultation and strategic services including both B2B work with dealerships as well as B2C work with major Automotive Manufactures like Nissan Canada ( and Nissan Commercial Vehicles) and The Toyota Dealers Association ( and events like The International Canadian Autoshow ( - of whom I am also account lead and foster the client creative relationship directly.
Chief Creative Officer
Dashboard (acquired 2017) + Strategy Mob Magazine
March 2015 - March 2017 (2 years)
DASHBOARD: worked as part Chief Creative Officer (CCO) and part Director of Marketing. Overseeing the creative department, new product innovations and day to day creative process at Dashboard as they transition from 14 years in direct client advertising to product design and software development As a SaaS (Software as a service) firm. As well as being the firms creative evangelist for culture and quality.

STRATEGY MOB MAGAZINE: Creative Director/CCO overseeing content and creative execution for Strategy Mob Magazine & working with small dedicated team at Powered By Dashboard, contributors and freelancers. Also a contributing guest writer writing strategies and tips on working with creatives and delivering break through creativity in automotive. Manages publication print production, digital content, issue timelines and works with distribution.

Strategy Mob Magazine is a quarterly printed, premium, high quality publication delivered to 15,000+ Automotive Retailers through out North America from a network of the industries top minds.
Associate Creative Director
Toronto, Canada
December 2012 - February 2015 (2 years 2 months)
Worked for near 5 years at Grey Canada as the agency’s Digital User Experience Lead and Associate Creative Director. (including Graphic Design, Architecture, wire-frame creation and BRD creation) working on Digital and Traditional projects. I offered interactive creative guidance, leadership, vision, inspiration, strategic planning and creative thinking to clients and fellow staff. With a heavy concentration on new technology possibilities, alternate thinking and engaging interactive content

Helped develop a commercial filmed at 14,000+ feet on a glacier in Chile for Grape-Nuts Cereal U.S., guided Guinness beer through a new national Canadian brand TV spot (Art Direction and wrote the script), launched The World’s Most Valuable Network – Missing Children Society of Canada campaign (Which helped in the safe return of 6 children within the first year of its launch and has been recognized internationally for over two dozen awards including Cannes, One Show Pencils, ADCC, Marketing, ADCNY Tomorrow Award, Marketing Innovation, London International among others).
Senior Art Director
Toronto, Canada
April 2010 - December 2012 (2 years 8 months)
My primary focus at Grey Canada (Toronto HQ) is offering interactive creative guidance, art direction, UX design, inspiration and creative forward thinking to clients and fellow staff. With a heavy concentration on new technology possibilities, alternate thinking and engaging interactive content - whether it is a site, banner, campaign, digital billboard, touch surface, data visualization or whatever else is new and useful to developing cool ideas. I am also active in helping on new business pitches and presentations. I work closely with senior management, production and client on helping brands brave new ways to communicate.

Recently I have worked on an all new Canadian creative for Guinness including a TV spot (Art Direction and Copy Writing), Print and OOH.
Senior Art Director
January 2007 - March 2010 (3 years 2 months)
Senior Art Director and UX design for interactive strategic branding agency Dashboard. Developing and directing creative marketing projects including both online and offline solutions. Providing leadership, guidance, inspiration and excitement to junior and intermediate creative staff, while working closely with Agency Senior Management in day to day operations across various media outlets and brands. Accounts worked on thus far: AXE, Corus, CosmoTV, Cruzan Rum, Hellmann’s, H&R Block, Home Hardware, Milk, Ontario Toyota Dealers Association, Sunlight Laundry, Swiss Herbal, Toyota Canada, Vaseline, Wrigely’s Juicy Fruit and W-Network. (Partial list)
Lead Art Director
Little Green Tree
February 2005 - October 2006 (1 year 8 months)
Art direction and Design of a quarterly 72 page regional magazine with a
circulation of 20,000. Design direction and development of approximately 75-100 projects annually including advertising, multi-page design, new media and stationary design. Worked with editors, junior designers, publishers and sales department in team based and leadership environments. Worked closely with various print houses from the file supply stage through to final proofing and approval of printed projects.
Toy Twuk Studios
August 2001 - July 2004 (2 years 11 months)
Multimedia development illustrations,graphic design, web site design, 2D and 3D computer animation, video game pre-production and character design.

Clients have included: AIDS Committee of Toronto, ATI, Atlanta Magazine, Backbone Magazine, Continental Magazine, CDRS Hamilton, Elm Street Magazine, Enroute,Exclaim, Fortune Magazine, Foward Acoustics, Homeworks Inspections, HTAB, Las Vegas Life, Plansponsor and the Toronto Jewish Film Festival. (Partial List)


Post-Graduate Illustration

September 2001 - May 2002 (8 months)

Illustration 3-year Degree

September 1998 - May 2001 (2 years 8 months)

Other professional activities


2015 - Present (4 years)
Opening speaker at 2015 RGD Creative Directions Conference


2004 - Present (15 years)
Guest speaker at Sheridan College, 2004


September 2006 - December 2006 (3 months)
4th year Interpretive Illustration Instructor at Sheridan College in Oakville; working to educate and expand students horizons in multiple fields and industries. We covered hands-on development and implementation of projects outside of traditional illustration instruction to show alternate possibilities for the soon to be graduated.

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