| Title | Beast 1 |
| Brief | The Mercedes-AMG GT is a beast on the road. With four doors, the beast is now family friendly. |
| Agency |
BBDO China
|
| Campaign |
Beasts
|
| Advertiser |
Mercedes Benz
|
| Brand |
Mercedes-AMG
|
| Posted | November 2019 |
| Business Sector | Automotive
|
| Story | The Mercedes-AMG GT is a beast on the road. With 4 doors, the beast was now family friendly.Made to look like a typical family portrait, the ads feature the beast in his most tender and loving moments. The beast is a family man. |
| Problem | Mercedes-AMG was launching the 4-door edition of the GT for the very first time in China.The Mercedes-AMG GT is a beast on the road. With 4 doors, the beast was now family friendly.Made to look like a typical family portrait, the ads feature the beast in his most tender and loving moments. The beast is a family man.The poster campaign was initially launched in Mercedes showrooms in Shanghai. After getting a tremendous response for the posters, Mercedes decided to run it in more cities across China. |
| Media Type |
Print
|
| Chairman |
Leong Wai Foong (Shanghai)
|
| Chief Creative Officer |
Leong Wai Foong (Shanghai)
|
| Chief Creative Officer |
Arício Fortes
|
| Executive Creative Director |
Kelvin Leong
|
| Group Creative Director |
Mukund Olety
|
| Associate Creative Director |
Jack Goh
|
| Creative Director |
Tam Jian Zhonag
|
| Art Director |
Lucia Tan
|
| Associate Creative Director |
Cheng Zhang
|
| CONTENT MANAGER |
Cathy Ren
|
