Goal: Design User Patterns to achieve Business Goals
-- User Testing: prototyping, script, execution, debrief
-- Face-to-face: focus groups, one-on-one, UX action plan
-- Product engagement: email concepts and wireframes
-- Product development: feature revamp, new feature build
+++ Digital Marketing / Database Management +++
Goal: Lead Generation
-- Data Mining/Database Management: Data.com, ZoomInfo, IBM Marketing Cloud
-- Email Marketing: planning, execution, performance analysis
-- Managing and activating database for lead generation
-- New territory prospecting, Go-To-Market Strategies
+++ Digital project management within key account team: CPW (Nestlé, General Mills) +++
-- Strategy, design and maintenance of digital communication platforms (desktop, tablet, mobile)
-- Implementation of multilingual websites on a worldwide level
-- Management: web design, coding, feature development.
-- Production: wireframes, cross-market tutorial and training (f2f + user-guide).