Matthieu Guilloux

Matthieu Guilloux (Matt)

UX Strategist at Edenred
Paris, France

Summary

https://matthieuguilloux.squarespace.com

Languages
  • English - Native
  • French - Native

Positions

UX Lead / Marketing Manager
Edenred
United States
June 2016 - December 2017 (1 year 6 months)
+++ UX Lead +++

Goal: Design User Patterns to achieve Business Goals

-- User Testing: prototyping, script, execution, debrief
-- Face-to-face: focus groups, one-on-one, UX action plan
-- Product engagement: email concepts and wireframes
-- Product development: feature revamp, new feature build


+++ Digital Marketing / Database Management +++

Goal: Lead Generation

-- Data Mining/Database Management: Data.com, ZoomInfo, IBM Marketing Cloud
-- Email Marketing: planning, execution, performance analysis
-- Managing and activating database for lead generation
-- New territory prospecting, Go-To-Market Strategies
Digital Project Manager
CLICHY Cedex, France
September 2015 - March 2016 (6 months)
+++ Digital project management within key account team: CPW (Nestlé, General Mills) +++

-- Strategy, design and maintenance of digital communication platforms (desktop, tablet, mobile)
-- Implementation of multilingual websites on a worldwide level
-- Management: web design, coding, feature development.
-- Production: wireframes, cross-market tutorial and training (f2f + user-guide).
Editorial Project Manager
France Télévisions
France
December 2014 - June 2015 (6 months)
+++ Launch of the new platform: education.francetv.fr +++

-- Tagline: francetv éducation - cultiver l'envie d'apprendre
-- Editorial line alignment, website content writing, editing, 500+ content
-- Content integration: formatting resources, html 5 integration
-- Platform, games, serious games: gameplay, rebuild, monitoring end performance specifications
Digital Project Manager
Puteaux, France
June 2013 - September 2013 (3 months)
+++ Management phases +++

-- Project scope
-- Strategy
-- Creative
-- Code integration
-- Feature development
-- Roll-out
-- Training


+++ Created documents +++

-- Benchmark study
-- Site specifications
-- Creative brief
-- Campaign budget
-- Media plan
-- Analytical performance report
-- Back/front office tutorial


+++ References +++

-- Leboncoin.fr “Les incroyables rencontres” - www.youtube.com/user/leboncoinofficiel
-- New Havas Group corporate website - www.havas.com
-- ECB (European Central Bank) “Our money: new banknotes” - www.new-euro-banknotes.eu
-- Havas Café - mobile.havascafe.com/

Education

Masters - Digital Marketing & Social Media

September 2013 - July 2014 (10 months)

Bachelors - Digital Advertising

September 2012 - July 2013 (10 months)

BTS - Communication

September 2010 - July 2012 (1 year 10 months)

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