Matthieu Guilloux (Matt)

+++ UX Lead +++

Goal: Design User Patterns to achieve Business Goals

-- User Testing: prototyping, script, execution, debrief
-- Face-to-face: focus groups, one-on-one, UX action plan
-- Product engagement: email concepts and wireframes
-- Product development: feature revamp, new feature build


+++ Digital Marketing / Database Management +++

Goal: Lead Generation

-- Data Mining/Database Management: Data.com, ZoomInfo, IBM Marketing Cloud
-- Email Marketing: planning, execution, performance analysis
-- Managing and activating database for lead generation
-- New territory prospecting, Go-To-Market Strategies

+++ Digital project management within key account team: CPW (Nestlé, General Mills) +++

-- Strategy, design and maintenance of digital communication platforms (desktop, tablet, mobile)
-- Implementation of multilingual websites on a worldwide level
-- Management: web design, coding, feature development.
-- Production: wireframes, cross-market tutorial and training (f2f + user-guide).

+++ Launch of the new platform: education.francetv.fr +++

-- Tagline: francetv éducation - cultiver l'envie d'apprendre
-- Editorial line alignment, website content writing, editing, 500+ content
-- Content integration: formatting resources, html 5 integration
-- Platform, games, serious games: gameplay, rebuild, monitoring end performance specifications

+++ Management phases +++

-- Project scope
-- Strategy
-- Creative
-- Code integration
-- Feature development
-- Roll-out
-- Training


+++ Created documents +++

-- Benchmark study
-- Site specifications
-- Creative brief
-- Campaign budget
-- Media plan
-- Analytical performance report
-- Back/front office tutorial


+++ References +++

-- Leboncoin.fr “Les incroyables rencontres” - www.youtube.com/user/leboncoinofficiel
-- New Havas Group corporate website - www.havas.com
-- ECB (European Central Bank) “Our money: new banknotes” - www.new-euro-banknotes.eu
-- Havas Café - mobile.havascafe.com/