Digital marketing and media professional with entrepreneurial spirit and well-rounded background in cross-channel communications planning, including: marketing strategy, consumer insights/persona development, integrated media planning & buying, email marketing, web site design & development, and measurement & analytics. Superior communication and organizational skills, with capacity to build teams, establish service offerings, and manage a large work flow. Twenty years of experience developing digital marketing strategies and building/managing the teams, policies, and procedures to execute them.
Keen personal interest in emerging media (social, mobile, location-based, etc.) and cultural trends. A lifelong learner, avid traveler, and sometimes writer/blogger/photographer.
Specialties: Marketing strategy, channel planning, digital marketing, social media, web site design, measurement & analytics, branding, demand generation, account/project management, stakeholder interviews, requirements gathering, competitive assessments, business development, team building, blogging.
Interests: travel, art, design, culture, technology, reading, writing, blogging.