Stephanie Rogers

Stephanie Rogers

Executive Vice President, Contact Planning at Partners & Simons
Boston, United States

About me

Digital marketing and media professional with entrepreneurial spirit and well-rounded background in cross-channel communications planning, including: marketing strategy, consumer insights/persona development, integrated media planning & buying, email marketing, web site design & development, and measurement & analytics. Superior communication and organizational skills, with capacity to build teams, establish service offerings, and manage a large work flow. Twenty years of experience developing digital marketing strategies and building/managing the teams, policies, and procedures to execute them.

Keen personal interest in emerging media (social, mobile, location-based, etc.) and cultural trends. A lifelong learner, avid traveler, and sometimes writer/blogger/photographer.

Specialties: Marketing strategy, channel planning, digital marketing, social media, web site design, measurement & analytics, branding, demand generation, account/project management, stakeholder interviews, requirements gathering, competitive assessments, business development, team building, blogging.

Interests: travel, art, design, culture, technology, reading, writing, blogging.

Positions

Executive Vice President, Contact Planning
Partners & Simons
February 2016 - January 2018 (1 year 11 months)
Part of the executive leadership team at the agency and responsible for building and overseeing the Contact Planning service offering. Contact Planning combines audience insights, integrated media planning & buying, and measurement & analytics to optimize every point of contact between consumers and a brand. Contributed strategic direction and thought leadership to a variety of integrated campaigns (B2B and B2C, branding and demand generation, digital and traditional channels) for clients including AIG, Agilent Technologies, Blue Cross Blue Shield, Genzyme, Nationwide Insurance, Select Health and Tufts Medical Center.
Executive Vice President, Media + Technology
PARTNERS+simons
November 2012 - January 2016 (3 years 2 months)
Lead Media, Analytics, and Technology teams at an integrated marketing services firm focused on financial services and healthcare brands. Core responsibilities include:- Leadership of the Media, Analytics and Technology departments- Strategy development and execution across account base- Agency business development and marketing- Organizational structure, resource planning, recruitment and hiring- Talent development and agency culture
Senior Director, Contact Planning
PARTNERS+Simons
November 2007 - November 2012 (5 years)
Managed the creation, development and growth of the Contact Planning department, which combines in-depth audience segmentation with disciplined channel selection and rigorous measurement & analytics in order to optimize every point that consumers come into contact with a brand. Contributed strategic direction and thought leadership to both client and agency teams, participated in new business development, and managed agency social media efforts. Clients include AIG, Agilent Technologies, Blue Cross and Blue Shield, Select Health, Tufts Medical Center, and Genzyme.

Education

BA

1990 - 1994 (4 years)

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