Coa Saroff

Coa Saroff

Head of Business Development at eComCon
Hamburg, Germany

About me

Coa has 20 years of experience in Marketing, Advertising and Media having held positions in global operations and account management of multinational marketing organizations.

With a unique blend of general management, operational savvy, global strategy and creative leadership, Coa is passionate about the power of strong team dynamics and the influence of positive organizational culture.

Particular expertise in analysing and leading business development projects, including new category entries and strategic partnerships that contribute to bottom line results.


Head Of Business Development
October 2017 - Present (1 year 3 months)
Managing Partner
May 2017 - October 2017 (5 months)
Marketing & Business Development
October 2015 - May 2017 (1 year 7 months)
Developing and implementing innovative business initiatives, structures and processes for media, digital and advertising agencies to create the next generation of agency-client relationship and grow future sources of business.
Client Services Director
Hamburg, Germany
January 2015 - October 2015 (9 months)
Driving digital marketing solutions and effectively generating demand for Adobe Systems Inc. to accurately target and activate segments across North America and the EMEA region. Team Leadership for providing marketing and customer insights to optimize the performance across the entire CRM process, media, search, social, and customer decision journey.
Director of Project Management
New York, United States
May 2014 - December 2014 (7 months)
Client lead for BlackBerry and their global relaunch campaign. General counsel to department heads on agency structure, organizational processes, and financial health of all client and brand teams.
Director of Operations and Integration
New York, United States
2012 - 2014 (2 years)
Member of the Executive Team leading the global consolidation and integrated agency model for Pfizer Inc. Establishing a centralized global operating structure to deliver strategic and tactical aligned solutions in the context of evolving business needs. Leading development of agency services across disciplines including Healthcare Professional and Consumer Advertising, Medical education, PR, and Digital for expanding into new markets.
Vice President, Global Operations
CDM New York
United States
2010 - 2014 (4 years)
Managing and growing global network for the world’s largest and most successful healthcare communications group. Development of tailored marketing plans and business development solutions, including pitch and capabilities presentation, targeted prospecting lists, outreach and marketing materials. Global efforts have resulted in a 50% increase in inquiries and pitches.
Global Events and Communications Manager
The Walt Disney Company
United States
2006 - 2010 (4 years)
Planned and managed high profile events and corporate communications initiatives. Responsible for identifying and implementing synchronized programs and processes to archive operational excellence and efficiencies.


B.A. Marketing and Management Communications

1996 - 1998 (2 years)

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