| Title | Beat The Blitz 2 |
| Agency | VMLY&R Kansas City |
| Campaign | Gatorade Beat The Blitz |
| Advertiser | PepsiCo Inc. |
| Brand | Gatorade |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Non-Alcoholic |
| Philosophy | Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis. Coached by Super Bowl Champion, Peyton Manning, “Beat the Blitz” is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation. |
| Media Type | Digital |
| Length | |
| Post Production Company | The Mill New York |
| Director | Kenny Mitchell |
| Global Creative | Kenny Mitchell |
| Marketing Manager | Rob McCutcheon |
| Marketing Manager | Brandon Rhodes |
| Creative Director | Scott Lichtenauer |
| Creative Director | Jose Martinez |
| Executive Creative Director | Tony Snethen |
| Group Creative Director | Glen Scott |
| Account Director | Maggie Glenski |
| Producer | Susan Hatten |
| Associate Creative Director | Erik Stark |
| Associate Creative Director | Kyle Gracey |
| Social Media | Charles Gooch |
| Global Chief Creative Officer | Debbi Vandeven |
| Associate Strategy Director | Mark Renken |
| Managing Director | Stephanie DeCelles |
| Client Engagement | Stephanie DeCelles |
| Director | Melissa Ide |
| Client Engagement | Melissa Ide |
| Channel Manager | Madeleine Stroth |
| Production Business Manager | Betty Greiner |
| Media Agency | OMD |
| Group Account Director | Susanna Earnest |
| Head of Strategy and Development | Michael Smith |
| Director | Will Adams |
| VFX Producer | Katie Kolombatovich |
| Studio Manager | Spencer Reynolds |
| Digital Production | Zero Code |
| Project Manager | Florence Vaillant |
| Director | Dario Raciti |
| Director | Matthew Olmo |
More Work
SEE ALLBeat The Blitz 3
- BRAND:
- Gatorade
- AGENCY:
- VMLY&R Kansas City
Beat The Blitz
- BRAND:
- Gatorade
- AGENCY:
- VMLY&R Kansas City