Greater Atlanta Area
- Created and oversaw innovative and effective campaigns across all media platforms for accounts that include Noxzema, Dr. Miracles, Bank of America, Pernix Consulting and Time Warner Cable among others.
- Ensured alignment of tone of voice across all platforms and creative disciplines
- Translated marketing challenges and business objectives into focused, actionable creative strategies
- Managed production workflow and team resourcing within budget and timing constraints
- Regularly analyzed and calibrated performance of creative team through KPIs and other metrics; utilizing data in decision making to maintain or improve team performance
- Lead, developed and mentored team of copywriters, art directors and designers