David Harley

David Harley

Creative Director at The BrandMakers
Atlanta, United States

About me

20 years experience pushing boundaries, leading all star talent and developing incredible creative solutions for brand clients.

Positions

Creative Director
The BrandMakers
United States
March 2011 - Present (7 years 7 months)
Greater Atlanta Area
- Created and oversaw innovative and effective campaigns across all media platforms for accounts that include Noxzema, Dr. Miracles, Bank of America, Pernix Consulting and Time Warner Cable among others.
- Ensured alignment of tone of voice across all platforms and creative disciplines
- Translated marketing challenges and business objectives into focused, actionable creative strategies
- Managed production workflow and team resourcing within budget and timing constraints
- Regularly analyzed and calibrated performance of creative team through KPIs and other metrics; utilizing data in decision making to maintain or improve team performance
- Lead, developed and mentored team of copywriters, art directors and designers
Associate Creative Director (Freelance)
San Francisco, United States
2010 - 2011 (1 year)
- Effective team member in the development of UX and digital strategies for Toyota and Mattel accounts
- Developed creative solutions to marketing objectives in-house and for consumer brand clients
- Delivered multichannel brand campaigns that helped generate measurable business returns for clients

Education

BFA in Communication Design

1991 - 1995 (4 years)

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