| Title | The Tower |
| Brief | When a dad accidentally knocks over his son's huge tower of blocks, the terrified household awaits the inevitable meltdown. Because everyone knows that with kids, frustration leads to one thing - a tantrum. But the kid just shrugs it off and gets rebuilding. Thanks to Magne B6, children can more easily cope stressful moments. |
| Agency | Publicis Russia |
| Campaign | The Tower |
| Advertiser | Sanofi-Aventis |
| Brand | Magne B6 |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Health & Pharmaceutical Products |
| Story | The TVC for the medicine Magne B6 in liquid form was created specifically for children to help them to cope with their emotions. Even if dad broke the tower you had been building for days. |
| Media Type | Television |
| Length | |
| Creative Director | Alexandr Merzlyakov |
| Art Director | Vladimir Veretennikov |
| Copywriter | Anton Fedoseev |
| Account Director | Marina Korzhavina |
| Account Manager | Ludmila Kiseleva |
| Producer | Anna Voronova |
| Executive Producer | Blanche Neumann |
| Producer | Antonina Kopylova |
| Line producer Assistant | Anna Kopylova |