Rachael Chapiewski

Rachael Chapiewski

Account Coordinator at Güd Marketing
Lansing, Michigan Area, United States

About me

I drink a lot of coffee and I talk too fast.
I am an aspiring Social Media Director, Content Creator and Community Manager.
I plan to move to Detroit, MI after graduation in May 2018 to start my career in a growing and thriving city.
Writer | Bodybuilder | Coffee Connoisseur

I currently work as the communications and design intern for Michigan State Universities Human Resource Department. In this role, I thrive writing for our blog, SourceLive and creating content for Facebook and Twitter. On top of these responsibilities, I have also worked within Omni editing our website, Adobe Creative Cloud Products creating graphics, mastheads and infographics and collaborated directly with my leadership team and our President to strategize our communications plan for 2018.

Through this role, and my past roles during college, I have created a robust portfolio and gained copious amounts of knowledge and experience that will be invaluable in my career moving forward. Go Green!

Positions

Account Coordinator
Güd Marketing
United States
January 2018 - Present (9 months)

•Collaborating with design, social, research and sales teams to apply campaigns and see through contracts
•Conduct research on each client to achieve most effective strategy plans. Used messaging matrixes and audience personas to better understand client needs and executional strategies
•Maintain client relations and internal organization of tasks each week for streamlined processes
Communications and Design Intern
East Lansing, United States
August 2017 - January 2018 (5 months)

•Compose blog and social posts on various topics in Human Resources, such as benefits and compensation, thank you notes to departments and employment opportunities
•Pull data and analytics using social platforms and Google Analytics to create strategic communications plan and assist in decisions about web page development and changes
•Design new art work and graphics for campaigns with Adobe Illustrator, Indesign, Photoshop and Premier.
Communications Intern
East Lansing, United States
August 2016 - May 2017 (9 months)

•Analyze and construct monthly social media content plans and analytics report.
•Collaborate on brand tone and overall messaging strategy with leadership.
•Engage with students and professionals through branding events on campus to promote the Live On experience.
•Brainstorm and design art work and graphics for campaigns with Adobe Illustrator.
Advertising Manager, Account Executive, Marketing Intern
The State News
United States
October 2014 - August 2016 (1 year 10 months)
Advertising Manager:

•Implemented motivational and incentive tactics to assist in Account Executive success.
•Held weekly meetings with individual staff members to update prospect lists, address objections from clients and start conversations on sales and office concerns.
•Kept up to date with departmental and individual sales goals. Worked closely with staff members to design plans and campaigns to drive revenue.

Account Executive

•Maintain a relationship with 20+ clients on a weekly basis to meet call quotas and reinforce relationships with clients.
•Solicit sales of ad space through cross-platform advertising by meeting with clients face to face to execute SPIN selling techniques. This resulted in $44,107 worth of revenue.
•Follow ads through to publication, including scheduling ads, collecting payment and staying in contact with the client throughout the creative process.
•Incorporate SPIN selling and needs-analysis techniques to conduct needs analysis for current and potential accounts.
•In this position I was awarded with “Account Executive of the Year” for 2015-2016.

Marketing Intern

•Perform SWOT Analysis of The State News and new branding plans.
•Draft creative briefs and collaborate with creative team to produce art work for events.
•Execute guerrilla marketing tactics to build The State News brand at Michigan State University.
•Within a team of 6 interns, developed and launched The State News first Charity Events. The Turkey Trot was awarded by CMBAM as “Best Fundraising Event” and “Best Special Event” out of 200+ newspapers and media groups.

Education

Advertising Management

September 2014 - May 2018 (3 years 8 months)
Major: Advertising Management Minor: Graphic Design

Trade Organizations

Adcraft Club of Detroit

Member
November 2017 - Present (11 months)

Other professional activities

Advisor

October 2017 - Present (1 year)
Advisor for Communications Chair for Beta Gamma Chapter at Michigan State University

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