Director, Account Engagement : 2016 – PresentProvide leadership, supervision and strategy for internal account management team. Key responsibilities include understanding system strategies and translating requests into actions and deliverables; Oversee business development project priorities (including launching retail health initiatives and joint venture marketing) and internal accounts; Point of contact for executive communications and physician leadership requests. Director, Provider Marketing and Communications : 2014 – 2016Responsible for the marketing and communications strategy for 3,500 member medical staff and 1,600 member medical group. Key responsibilities included writing all executive communication materials; Developed marketing strategy for all provider and practice integration and onboarding within a 37-county region; Lead individual; provider and practice marketing efforts; Developed internal communication strategy to address provider satisfaction and retention. Other achievements included: Successfully opened 7 regional, integrated care campuses; Developed primary care patient focus groups to improved quality and consumer perception; Lead point of contact for provider-based billing initiatives and compliance.Director, System Communications & Marketing: 2009 – 2014Responsible for the marketing and communications strategy for 12 hospital, 26,000 employee system. Key responsibilities included developing strategic marketing plans for key system service lines; Maintaining relationships with senior-level executives and physician leaders; Planning and overseeing annual marketing and communication budgets. Individual responsibility for Orthopedic, Sports Medicine and Neuroscience service lines. Also responsible for nomenclature and branding activities and approvals.