John Gonda

John Gonda

Managing Partner at GondaPR!
Grand Rapids, United States

Summary

With more than 20 years of professional experience, I am able to offer my clients the communications and expertise that they need. Specializing in the healthcare and non-profit industries, I have helped organizations build and position their brand in several highly competitive markets. I look forward to the opportunity to further discuss how my skills, experience and personality can help you grow your business.

Having provided marketing, public relations and marketing leadership at health care organizations throughout the country, I can provide a level of experience and service that is unmatched. As a proven communications professional, I am able to deliver on my promise to help your organization not only compete, but also to win.

Positions

Director, Account Engagement - Delivery System Communications & Marketing
Spectrum Health
October 2009 - Present (8 years 6 months)
Director, Account Engagement : 2016 – PresentProvide leadership, supervision and strategy for internal account management team. Key responsibilities include understanding system strategies and translating requests into actions and deliverables; Oversee business development project priorities (including launching retail health initiatives and joint venture marketing) and internal accounts; Point of contact for executive communications and physician leadership requests. Director, Provider Marketing and Communications : 2014 – 2016Responsible for the marketing and communications strategy for 3,500 member medical staff and 1,600 member medical group. Key responsibilities included writing all executive communication materials; Developed marketing strategy for all provider and practice integration and onboarding within a 37-county region; Lead individual; provider and practice marketing efforts; Developed internal communication strategy to address provider satisfaction and retention. Other achievements included: Successfully opened 7 regional, integrated care campuses; Developed primary care patient focus groups to improved quality and consumer perception; Lead point of contact for provider-based billing initiatives and compliance.Director, System Communications & Marketing: 2009 – 2014Responsible for the marketing and communications strategy for 12 hospital, 26,000 employee system. Key responsibilities included developing strategic marketing plans for key system service lines; Maintaining relationships with senior-level executives and physician leaders; Planning and overseeing annual marketing and communication budgets. Individual responsibility for Orthopedic, Sports Medicine and Neuroscience service lines. Also responsible for nomenclature and branding activities and approvals.
Director, Marketing & Public Relations
Wuesthoff Health System
June 2008 - October 2009 (1 year 4 months)
A multi-facility, non-profit health system serving the Space Coast region of Florida.
Director, Public Relations and Public Information Officer
Halifax Health
April 2007 - June 2008 (1 year 2 months)
A 944-Bed Health System serving the East-Central region of Florida. In mid-2007, the system, formerly known as Halifax Community Health System, underwent a complete brand identity change. This change was implemented to increase market share and showcase the system’s talent, technology and tradition within the Daytona Beach/Orlando/Jacksonville markets.
Director of Marketing & Public Relations
Forum Health
2002 - 2007 (5 years)
A $500 million integrated health system located in Youngstown, Ohio. Forum Health faced numerous challenges in patient out-migration, as the system is located between larger academic facilities in the Cleveland, OH and Pittsburgh, PA region. Forum Health underwent a major restructuring during my tenure, bringing in a new CEO and Leadership Team. Organization eventually turned to Wellspring Partners to help with its financial turn-around efforts, leading to sale of assets and facilities.
Founding Partner
Creative Media Associates, Inc.
2001 - 2004 (3 years)
Co-founder and managing partner of 5 employee agency focused on developing Internet strategies and website content for healthcare related organizations.

Education

Master of Business Administration - MBA

March 2018 - March 2018 ()

BA

1994 - 1999 (5 years)
Professional Writing & Editing

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