| Title | Roman: An Ode to Arab Feminism - Music Video |
| Brief | Mashrou’ Leila are a Lebanese band who compose songs about societal issues affecting the Arab world. To promote their new album in a provocative way, a video was shot by an Arab woman director. The song’s theme of betrayal was turned into a message of empowerment, and it was the first time an Arab Muslim woman had been seen dancing in music video meant for Arab male artists. It also turned the hijab and the abaya into symbols of grace, determination, strength and liberation. |
| Agency | FP7/DXB - McCann Worldgroup |
| Campaign | Roman: An Ode to Arab Feminism |
| Advertiser | Mashrou' Leila |
| Brand | Ibn El Leil (Son of the Night) Deluxe Edition |
| Posted | November 2018 |
| Business Sector | Records, CDs, DVDs & Videos |
| Story | Ibn El Leil (Son of the Night) is an album created by Mashrou' Leila, an independent Lebanese band in Lebanon. |
| Media Type | Web Film |
| Creative Director | Jessy Moussallem |
| Production Company | Clandestino Films |
| Director | Jessy Moussallem |
| Producer | Wissam Smayra |
| Producer | Ray Barakat |
| Producer | Katie Dolan |
| Managing Director | Emile Atallah |
| Executive Creative Director | Karim Kazan |
| Head of Strategy | Tahaab Rais |
| Strategist | Carl Bou Abdallah |
| Associate Strategy Director | Anna Sadykova |
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