| Title | Fight |
| Agency | FP7/CAI |
| Campaign | No One Takes You in to Account, so We’re Giving You Your First Account. |
| Advertiser | Egbank |
| Brand | Egbank |
| Date of First Broadcast/Publication | 2017 |
| Business Sector | Banking, Finance, Law & Insurance |
| Philosophy | Right amidst a typical fight in the busy streets of Cairo, it seems university student, Raouf Abdel Raouf, aka Oufa has had a bit of an incident, a mild accident. The other driver is angry and dismisses Oufa as a child that shouldn’t be driving in the first place. This naturally offends Oufa as he tries to fight back and answer these unjustified accusations, but Oufa’s father keeps pushing him away and replies on his behalf. In defense, his father agrees with the other driver that Oufa is in fact still a child and that the man shouldn’t pick on him. Extremely frustrated with his father’s demeaning defense, the film ends with Oufa mumbling, “I’m not a child” in quite rebellion that gets him nowhere. Pitiful and embarrassed, Oufa only has one promise from EGBANK, “No one takes you in to account, so we’re giving you your first account.” |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Ahmed Hafez Younis |
| Creative Director | Amr Haddad |
| Copywriter | Mohamed Bary |
| Art Director | Sherif Fouad |
| Copywriter | Hussein Diaa |
| Group Account Director | Hisham Nagy |
| Account Supervisor | Hatem El Rashidi |
| Account Executive | Farid Sayed |
| Head of Digital and Social Media | Rania El Bakry |
| Digital Account Executive | Yasmine Kamal |
| Head of Strategic Planning | Naila Fattouh |
| Head of Film Production Department | Heba Radwan |
| Producer | Omar Gawdat |
| Director | Ali Ali |
| DOP | Pierre Mouarkch |
| Executive producer | Begad Omran |
| Producer | Mahmoud Derbala |
| Production Manager | Mohamed Sabry |
| Line Producer | Nada Faied |
| Production Coordinator | Engy Emad |
| 1st Assistant Director | Dzovig Torikian |
| 1st Assistant Director | Renad Tarek |
| 2nd Assistant Director | Nada Salama |
| Art Director | Assem Ali |
| Stylist | Engy el Mor |
| Colorist | Karim Mira |
| Editor | Amr Rabei |