| Title | Juice |
| Agency | FP7/CAI |
| Campaign | No One Takes You in to Account, so We’re Giving You Your First Account. |
| Advertiser | Egbank |
| Brand | Egbank |
| Date of First Broadcast/Publication | 2017 |
| Business Sector | Banking, Finance, Law & Insurance |
| Philosophy | A typical family outing in Egypt always ends at the neighborhood juice stand. Raouf Abdel Raouf, also known as Oufa is with his family ordering juice. His father initiates the order by stating that he’ll have mango juice, and proceeds to take orders from the rest of the family. Everyone chooses mango, but Oufa would prefer sugar cane. The father looks at the vendor and orders 5 mango juices, completely disregarding Oufa’s request for sugar cane. The father looks back at his son scolding him for ordering sugar cane, because who orders sugar cane. In silent rebellion, Oufa mumbles almost to himself that he’s allergic to mango. But as usual, the mumble is barely heard and definitely unconsidered by his father. Oufa, pouts in self-pity as the film ends with one single promise from EBANK, “No one takes you in to account, so we’re giving you your first account.” |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Ahmed Hafez Younis |
| Creative Director | Amr Haddad |
| Copywriter | Mohamed Bary |
| Art Director | Sherif Fouad |
| Copywriter | Hussein Diaa |
| Group Account Director | Hisham Nagy |
| Account Supervisor | Hatem El Rashidi |
| Account Executive | Farid Sayed |
| Head of Digital and Social Media | Rania El Bakry |
| Digital Account Executive | Yasmine Kamal |
| Head of Strategic Planning | Naila Fattouh |
| Head of Film Production Department | Heba Radwan |
| Producer | Omar Gawdat |
| Director | Ali Ali |
| DOP | Pierre Mouarkch |
| Executive producer | Begad Omran |
| Producer | Mahmoud Derbala |
| Production Manager | Mohamed Sabry |
| Line Producer | Nada Faied |
| Production Coordinator | Engy Emad |
| 1st Assistant Director | Dzovig Torikian |
| 1st Assistant Director | Renad Tarek |
| 2nd Assistant Director | Nada Salama |
| Art Director | Assem Ali |
| Stylist | Engy el Mor |
| Colorist | Karim Mira |
| Editor | Amr Rabei |