Engy el Mor
Stylist at FP7/CAI
Cairo, Egypt
TitleDoor
Agency
Campaign No One Takes You in to Account, so We’re Giving You Your First Account.
Advertiser Egbank
Brand Egbank
Date of First Broadcast/Publication 2017
Business Sector Banking, Finance, Law & Insurance
Philosophy The doorbell rings at Raouf Abdel Raouf’s house, a young university student otherwise known as Oufa. Oufa goes to answer the door but the visitor asks for someone “responsible”. Asking for Oufa’s mother and/or father, the visitor fails to recognize Oufa as someone he can trust to discuss the matter of his visit with. Oufa is obviously frustrated and insists that he can deliver the message. The debate at the door is interrupted when Oufa’s father barges in the conversation pulling Oufa to the side, claiming, that he’ll take it with the visitor from here. The film ends with Oufa being pushed aside in utter silent frustration and a single promise from EGBANK, “No one takes you in to account, so we’re giving you your first account.”
Media Type Digital
Length
Executive Creative Director
Creative Director
Copywriter
Art Director
Copywriter
Group Account Director
Account Supervisor
Account Executive
Head of Digital and Social Media
Digital Account Executive
Head of Strategic Planning
Head of Film Production Department
Producer
Director
DOP
Executive producer
Producer
Production Manager
Line Producer
Production Coordinator
1st Assistant Director
1st Assistant Director
2nd Assistant Director
Art Director
Stylist
Colorist
Editor

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