Executive Creative Director
at
Amber Communications
| Title | Hadaf Mohammed |
| Agency | The Classic Partnership Advertising |
| Campaign | Bidaya Home Finance |
| Advertiser | Bidaya Home Finance |
| Brand | Home Finance |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Insurance |
| Philosophy | Print ad translation: Mohamad had a list drawn up of what he wanted to achieve before he reached the age of 30. And his list was really quite extensive but he was determined to tick them all off. The next big thing on this list was to get his own home because then he would be able to have the freedom to do what he wished. He had a mini theatre, a gaming room in mind. For now, however, he couldn’t as the family home was fully occupied. Motivated by this Mohamad took the first step of flying off from his nest by applying for a home loan. It should be a straightforward process he though. And so he waited and waited to only be told that he didn’t qualify. Not wanting to give up, Mohamad was off to another financier and the result was not very much different and his application was rejected because his monthly salary was very low. Every time he made a move, the journey would take him into a maze with no way out and he would always end up where he began. But Mohamad remains certain that he will find the right way to owning his own house. Bidaya Home Finance Shortens the story |
| Media Type | |
| Executive Creative Director | Alok Gadkar |
| Creative Director | Leslie Paul |
| Creative Director | Alok Gadkar |
| Associate Creative Director | Aktham Kassam |
| Copywriter | Sawsan Salameh |
| Account Director | Tarek Chebaro |
| Account Director | Pulkit Vasisht |
| Head of Production | Vitthal Deshmukh |
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- BRAND:
- Cobone
- AGENCY:
- Amber Communications
Zawaj Khalid
- BRAND:
- Home Finance
- AGENCY:
- The Classic Partnership Advertising