|Brand||Nestle For Healthier Kids|
|Date of First Broadcast/Publication|
|Story|| The Brief:|
Obesity in children continues to be a major concern in the region as parent’s find it a struggle to teach their kids to make the right food choices, and continue the habit of eating healthy. Parents need to find a way to breakthrough their kids eating habits.
Create a tangible change at the moment that matters.
While behaviours and attitudes toward food may be deeply ingrained in each of us, we believe we can educate the young (and their parents) at the pivotal moment – when they are shopping for groceries – and make them think about a truly balanced diet.
Most food decision making happens in-store.
What if we give kids a different way to visualize the contents of their shopping cart, allowing parents to see the full picture of their shopping habits and encouraging them to
shop better, in order to eat better.
Our thinking was originally inspired by the food pyramid.
Each region has a bespoke food pyramid that represents the needed intake / nutritional requirements. Hence, a pyramid-shaped shopping cart for children, with the basket divided into the proportions of each food group to achieve a balanced diet
|Head Of Planning||Elias W. Bassil|
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