| Title | Audi e-tron - Charged by Nafi Thiam |
| Agency | Prophets |
| Campaign | Audi e-tron - Charged by Nafi Thiam |
| Advertiser | Audi |
| Brand | Audi |
| Date of First Broadcast/Publication | 2018 / 10 |
| Business Sector | Cars |
| Tagline | Audi e-tron - charged by Nafi Thiam |
| Story | Audi proudly unveiled its first electric-only model in San Francisco on 18 September. The Audi e-tron, a premium SUV with a driving range of more than 400 km in the WLTP test cycle, is built at the Audi factory in Forest near Brussels. To give extra impetus to the Belgian launch, Prophets created a commercial for Audi with local athlete Nafi Thiam. |
| Philosophy | Charged by Belgians Audi called on Belgian know-how and its factory in Forest to create its first electric-only SUV. "The production line in Forest will make sure the Audi e-tron can drive to every corner of our planet, which is rather unique," Sam De Win, Creative Director at Prophets, says. "Audi Import Belgium wanted to announce this exclusive story to the rest of the world in an original way." Charged by Nafi That is how Nafi Thiam, who has been Audi ambassador for several years, came on the scene. The new Audi e-tron uses two powerful electric motors, but could Belgium’s athletic wonder charge the 95 kWh lithion-ion battery? Prophets and Audi decided to find out and put Nafi Thiam on a treadmill at the Audi factory in Forest. The athlete enthusiastically completed a training run there to charge the Audi e-tron’s battery. |
| Media Type | Cinema |
| Length | |
| Soundtrack | Klankwerk |
| Creative Director | Sam De Win |
| Copywriter | wouter huyge |
| Art Director | usman abdul |
| director | Jef Boes |
| Account Director | Amaury Thomas |
| Account Manager | melanie chabrier |
| Marketing Director | Frédéric Hurchon |
| Marketing Manager | marie carranza |
| PR manager | Sofie Luyckx |
| Music | KLANKWERK |