Tony Pigott

Tony Pigott

Global CEO JWT Ethos, Chairman JWT Canada at JWT Ethos
Toronto, Canada

About me

In 2012, Tony was appointed Global CEO of JWT Ethos, the social change and corporate social responsibility practice of leading worldwide advertising agency JWT. He also serves as non-executive chairman of JWT Canada.

Tony founded JWT’s Ethos practice in 2002 in Toronto. JWT Ethos helps clients – corporate, brand and not-for-profit institutions – harness the power of brand strategy, ideas, and activation for social impact and competitive advantage. Since its inception, the division has worked with leading brands such as Tim Horton’s, Microsoft, Nestle, The Hospital for Sick Children, UNESCO, ParticipACTION and University of Toronto. As CEO, Tony is charged with rolling out the Ethos practice globally, working with teams across the JWT network that have been building an exceptional body of social change campaigns and expertise.

Previously, Tony was CEO of JWT Canada, overseeing the strategic management of the agency’s offices in the country. Appointed to the role in 1999, he expanded the agency threefold during his tenure, and helped the agency create business building campaigns for some of the country’s most beloved brands, including Tim Horton’s, Sick Kids (The Hospital for Sick Children), Kit Kat, Tylenol and retail giant Walmart Canada, among others.

Tony sits on the board of the Tim Horton’s Children’s Foundation, a non-profit, charitable organization committed to providing a life changing camp experience for children from economically disadvantaged homes. He served as the Special Advisor to UNESCO Paris on the development of the 2009 global report on cultural diversity and intercultural dialogue, and is the co-founder of Brandaid Project, a social enterprise dedicated to bringing the power of modern branding and marketing to artisan microenterprises in developing countries. Tony has spoken on the emerging role of brands and business in the world of social change at UN conferences, and at institutional and business conferences around the world.


Global CEO, JWT Ethos Chairmain
JWT Canada
June 1999 - December 2013 (14 years 6 months)

Trade Organizations

ACT Responsible, Chalais

ACT'ive Sponsor
June 2005 - June 2013 (8 years)

Similar Talent

Peter Sherman
CEO, JWT North America / JWT New York
J. Walter Thompson New York
Tamara Ingram
Chairman/CEO JWT Worldwide
J. Walter Thompson New York
Ryan Spelliscy
Chief Creative Officer, JWT Canada
J. Walter Thompson Canada
Dean Foerter
Chief Strategy Officer, JWT Chicago and Canada
J. Walter Thompson Chicago
Jack Martin
Global Chairman and CEO
Hill+Knowlton Strategies
Bryan Wiener
Chairman and Global CEO
James Cotton
J. Walter Thompson London
Tom O'Donnell
Creative Director, JWT Live / Board Event Director, JWT
J. Walter Thompson Worldwide

Create a free Talent profile and become a member of AdForum

Get Started