In 2012, Tony was appointed Global CEO of JWT Ethos, the social change and corporate social responsibility practice of leading worldwide advertising agency JWT. He also serves as non-executive chairman of JWT Canada.
Tony founded JWT’s Ethos practice in 2002 in Toronto. JWT Ethos helps clients – corporate, brand and not-for-profit institutions – harness the power of brand strategy, ideas, and activation for social impact and competitive advantage. Since its inception, the division has worked with leading brands such as Tim Horton’s, Microsoft, Nestle, The Hospital for Sick Children, UNESCO, ParticipACTION and University of Toronto. As CEO, Tony is charged with rolling out the Ethos practice globally, working with teams across the JWT network that have been building an exceptional body of social change campaigns and expertise.
Previously, Tony was CEO of JWT Canada, overseeing the strategic management of the agency’s offices in the country. Appointed to the role in 1999, he expanded the agency threefold during his tenure, and helped the agency create business building campaigns for some of the country’s most beloved brands, including Tim Horton’s, Sick Kids (The Hospital for Sick Children), Kit Kat, Tylenol and retail giant Walmart Canada, among others.
Tony sits on the board of the Tim Horton’s Children’s Foundation, a non-profit, charitable organization committed to providing a life changing camp experience for children from economically disadvantaged homes. He served as the Special Advisor to UNESCO Paris on the development of the 2009 global report on cultural diversity and intercultural dialogue, and is the co-founder of Brandaid Project, a social enterprise dedicated to bringing the power of modern branding and marketing to artisan microenterprises in developing countries. Tony has spoken on the emerging role of brands and business in the world of social change at UN conferences, and at institutional and business conferences around the world.