| Title | The Sneaky Pillar |
| Brief | Have you noticed? Car park pillars can sneak up on your vehicle when you least expect it! Luckily, with DNB Insurance, you can now dent your car once a year without impacting your no-claims bonus. To announce the good news, a "sneaky" remote controlled pillar was installed in a busy car park. The fun was filmed as the moving pillar baffled drivers. When they took a closer look at the pillar, the message from the insurer was revealed. And of course the online film spread the word. |
| Agency | Try Reklamebyrå |
| Campaign | The Sneaky Pillar |
| Advertiser | DNB |
| Brand | DNB Car insurance |
| Posted | November 2018 |
| Business Sector | Insurance |
| Story | 1 out of 3 car insurance claims are parking related. Luckily, with DNB insurance you can now dent your car once a year without affecting your no-claim bonus.To announce the good news, we decided to play on an insight most drivers can relate to: That parking pillars can sneak up on you when you least expect it.We constructed a remote-controlled parking pillar, built to blend in perfectly in a busy parking garage outside Oslo. Drivers were then ambushed by our evil pillar, as it was sneaking in behind cars backing up, blocking their doors etc.The drivers soon realized that it was all a joke, and when looking carefully at the pillar, our message was revealed, explaining our new insurance benefits.To convince an even bigger audience why they need our new insurance benefits, the stunt was also documented with hidden cameras and shared as an online film - inviting everyone to learn more on our website. |
| Problem | With DNB car insurance you can now dent your car once a year without affecting your no-claim bonus. |
| Media Type | Web Film |
| Copywriter | Caroline Riis |
| Art Director | Eirik Sørensen |
| Director | Jakob Marky |
| Photographer | Daniel Voldheim |
| Production Company | Bacon OSL |
| Production Company Producer | Magne Lyngner |
| Production Company Producer | Øystein Dyb |
| Agency Producer | Kristina Skogen |
| Agency Producer | Arne Eggen |
| Rebecka Taule | |
| Designer | Jeppe Gjesti |
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