| Title | Not Special Needs 2 |
| Agency | Publicis New York |
| Campaign | Not Special Needs |
| Advertiser | CoorDown |
| Brand | CoorDown |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Philosophy | Publicis New York and CoorDown, Italy’s national organisation for people with Down syndrome, continue to change the conversation around Down syndrome debuting the short film, Lea Goes To School, addressing inclusive education. The film is presented as an animated children’s storybook and features voice over by Grace, a 11-year old student with Down syndrome. The film debuts for World Down Syndrome Day, March 21, and can be viewed on the CoorDown Facebook and YouTube channels. Lea Goes to School is the story of Lea, a little girl with Down syndrome, as she sets off on her first day of school. An alternative “special” life path seems to have been laid out for her -- a “special” classroom, a “special” job and a “special” home -- but the young protagonist expects to have the same beginning as every other child and voices a clear message: “include us from the start.” In 2017, Publicis New York and CoorDown launched the film #NotSpecialNeeds, blending humour and honesty to shift the cultural conversation around Down syndrome. An inclusive education is more than an aspiration, it is a fundamental human right of every child. The United Nations Convention on the Rights of Persons with Disabilities was adopted in 2006 and has been ratified by 176 countries. Article 24 of the Convention establishes, together with other UN instruments, the human right to an inclusive education and calls on Governments to expedite the transformation of their education systems, to ensure an inclusive education for students with disabilities in their regular schools and classrooms. Research shows inclusive education confers social and academic benefits for all: students without disabilities learn the value of diversity and are less likely to develop discriminating behaviors, and the benefits for students with disabilities extend beyond academic learning to increased social connection, and better employment and independence outcomes. Lea Goes to School was created together with DSi – Down Syndrome International, with the support of Down Syndrome Australia, Down’s Syndrome Association (UK), All Means All - The Australian Alliance for Inclusive Education and Movimento Down (Brazil), and under the patronage of the UN Special Rapporteur on the rights of persons with disabilities. |
| Media Type | Digital |
| Length | |
| Market | Brazil, United Kingdom, Australia |
| Chief Creative Officer | Andy Bird |
| Executive Producer | Jennifer Guliner |
| Business Manager | Brittany Dursi |
| Print Producer | Bill Grant |
| Illustrator | Richard Allen |
| Illustrator’s Representation | Gail Gaynin |
| Illustrator’s Representation | Morgan Gaynin |
| Associate Creative Director | Rodrigo Panucci |
| Associate Creative Director | Alex Abrantes |
| Chief Production Officer | Lisa Bifulco |
| Studio Artists | Camilo Francione |
| Art Producer | Michelle Findlay |
| Production Company | Prodigious |
| Director | Glen Fix |
| Director of Photography (DOP) | Stephen Frandsen |
| Animation Director | Hadleigh Arnst |
| VFX | Conrad Sanguineti |
| VFX | Eric Thompson |
| Colourist | Gene Curley |
| Producer | Elisa Gougoux |
| Animator | Doug Zaner |
| Original Composition | Alessandro Cristofori |
| Original Composition | Diego Perugini |