Maurizio Arosio
Chief Digital Officer at Havas Milan
Milan, Italy
TitleThe History of the Mausoleum of Augustus
Agency
Campaign The History of the Mausoleum of Augustus
Advertiser TIM
Brand Fondazione TIM
Date of First Broadcast/Publication 2018 / 3
Business Sector Institutional/Public Interest/Non-Profit Org.
Philosophy One of the most significant monuments in Rome is the Mausoleum of Augustus. In its over 2,000 years of existence the Mausoleum has lived several lives. But during the last 80 years it has been abandoned. Fondazione TIM decided to restore the Mausoleum to its former glory. How to celebrate the beginning of the restoration project? We launched a dedicated website. An interactive journey in twelve chapters. Each age of the Mausoleum is represented by a symbol. At the end of each chapter, each symbol breaks up into thousands of pieces and creates a new figure, representing the following age. Digital advertisement created by Havas, Italy for Fondazione TIM, within the category: Recreation, Leisure.
Media Type Digital
Length
Chief Creative Officer
Digital Creative Director
Web Designer
Copywriter
Copywriter
Project Manager
Account Manager
Account Director
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Backend Developer
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