| Title | VOX MONETÆ (The Voice of Money) |
| Agency | Great Guns |
| Campaign | VOX MONETÆ (The Voice of Money) |
| Advertiser | Saga.org |
| Brand | Saga.org |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Banking, Finance, Law & Insurance |
| Philosophy | Great Guns’ Director Tal Zagreba reinterprets the story of human evolution as never before seen in ‘Vox Monetæ’, a thought-provoking dance video created to launch Saga, a new global digital currency company with the ability to become a means of exchange. A reaction to the rapidly changing financial landscape, Saga offers a modern way for people to interact with their money. To launch its unique product, Saga needed an equally forward-looking and unconventional approach. The company’s Foundation Council President, Ido Sadeh Man, reached out to Zagreba to visualise its manifesto, giving the director free creative reign. Zagreba’s direction masterfully brings the abstract concept and narration to life through stunning visuals and dramatic staging. The mesmerising artistic film, ‘Vox Monetæ’ (meaning the voice of money in Latin), reinterprets the age-old relationship between money and society as a dance. Money, which is personified here, narrates the story of human evolution throughout the ages. It simultaneously traces the progression of currency - from primal forms of exchange, to cash, to newly emerging digital forms. Taking inspiration from iconic symbols of human evolution, Zagreba crafts a striking visual metaphor for money’s evolution using the bodies of the dancers. |
| Media Type | Television |
| Length | |
| Production Company | Great Guns |
| Director | Tal Zagreba |
| Production Company | Tifferet Productions |
| Producer | Roy Kaski |
| Producer | Doron Lahav |
| Director of Photography | David Stragmeister |
| Choreographer | Idan Sharabi |
| Dancer | Idan Sharabi |
| Dancer | Yankalle Filtser |
| Dancer | Dafna Dudovich |
| Dancer | Dana Sapir |
| Dancer | Ido Gedron |
| Dancer | Chaulken Alphonso |
| Dancer | Robin Indahood |
| Dancer | Shai Gottesman |
| Dancer | May Golan |
| Dancer | Josette Wiggan |
| Line producer | Itay Mintz |
| AD | Itay Mendel |
| Camera Assistant | David "Dudi" Namir |
| Camera Assistant | Benjamin Shash |
| Grip | Efi Efraim Ajami |
| Gaffer | Lior Peri |
| Best Boy | Aviv Tzipper |
| Makeup | Tuma |
| Costume Designer | Hadas Tzur |
| Editor | Tal Cicurel |
| Narration | Russell Binns |
| Original Music | Hai Meirzadh |
| Post-Production | Broadcast Media |
| Sound Design | Broadcast Media |