| Philosophy | DDB Chile and COANIQUEM Foundation have launched an emotional and sincere campaign to prevent burns in children. For the first time, it is the children who were assisted by the Foundation, the ones who give advice on how not to get burn. There are 3 audiovisual pieces where Sofía, Miguel Ángel, Martina, and Benjamín, who unfortunately have suffered accidents of this type, speak directly to the parents and adults in general, to prevent burns with their #COANIQUEM tips. In their healing process, both physical and emotional, these children give an example of endurance and courage so that together, we can reduce devastating numbers. And that is that, in Chile, 9 out of 10 children get burned in their homes in the presence of an adult nearby. A statistic that annually raises the number of children with burns to 80,000. The strength of the campaign lies in audiovisual pieces full of symbolism, direct and revealing a reality that can be reduced with a few simple tips. COANIQUEM Chile Foundation, founded and presided over by Doctor Jorge Rojas, is a model that is exported worldwide, focused on the physical and emotional healing of children with a real accompaniment during all the years of the healing process, completely free of charges. Experts around the world approach our country in order to learn and train, and to export a model that fills our country with pride and that now, with the #ConsejosCONIQUEM campaign, we want to reach the widest possible audience only with one purpose: reduce the burn rates per year in children in our homes. |