Garnet Mathiessen
Art Buyer at Grabarz & Partner
Hamburg, Germany
TitleLove Fire 1
Agency
Campaign Love Fire
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication 2018 / 3
Business Sector Restaurants & Fast Food
Story Burger King is operating in a highly competitive market. This makes it all the more important to stand out from the crowd with bold ideas. Even when it comes to something like arecruitment campaign. Usually this kind of advertising is rather simple and monotonous. So we took a different approach: our campaign shows real press footage of football ultras with pyrotechnics, a fire festival, a fire-eater at a demonstration in brazil and a anti-globalist with a molotov cocktail. Motifs that appeal to young people who are potential employess of Burger King – and cleary communicate Burger King’s passion for flame grilling.
Media Type Print
Chief Creative Officer
Group Creative Director
Creative Director
Creative Director
Art Director
Art Director
Text
Account Manager
Art Buyer
Art Buyer
Media Agency
Public Relations Agency
Producer
Litho
Litho
Post Production
Chief Marketing Officer (CMO)
Head of Marketing
Head of Marketing Communications
Communications Director
Media Team
Media Team
PR Agency
PR
PR
PR
PR

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started