Luca Vergano

Luca Vergano

Planning Director at Clemenger BBDO
Melbourne, Australia, Australia

About me

I design meaningful ways for people to experience brands, from products and services to comms. I’ve worked with organizations like Apple, IKEA, Adidas, McDonald’s, Google, Nissan, Unilever and P&G, across three continents and different cultures: New York, Milan, Paris, Hong Kong and now Singapore. Always with a strong focus on data, innovation and new technological opportunities, because as William Gibson wrote, the future is already here, it’s just not evenly distributed.

Positions

Planning Director
Melbourne, Australia
February 2018 - Present (5 months)
Strategy Director
Singapore, Singapore
July 2016 - December 2017 (1 year 5 months)
Heading the strategy department across the roster of great clients like Uber, Google, IKEA.Lead the pitch that made R/GA Nikon's Global Digital Agency of Records.
Director of Engagement Strategy
Singapore, Singapore
September 2015 - July 2016 (10 months)
Won the global Singapore Tourism Board pitch, bringing one of South East Asia's top three accounts into the agency. Won Caltex Lubricants pitch, expanding TBWA's remit over the account. With Integer, worked on projects for Wrigley in Greater China, strengthening the agency's shopper portfolio.
Global Strategy Director
Hong Kong, China
August 2013 - September 2015 (2 years 1 month)
Lead the global business development of P&G premium haircare brands.Sustained Greater China brand leadership by growing sales 20% (vs. 14% category avg.) by delivering an innovative digital service platform.Re-launched the brand in the U.S. and Western Europe through slow-burn digital strategy.Handling FMCG in Greater China is a massive challenge given the fluidity of the environment and its constant evolution. On top of that, a radically different digital ecosystem made the experience even richer.Also acted as a Team Mentor for the planning team, responsible for fostering growth & strategy understanding among younger talent.
European Strategy Director
Boulogne-Billancourt, France
September 2010 - August 2013 (2 years 11 months)
Lead the 2011 launch of the luxury automotive brand Infiniti for the EMEA region.Lead the establishment of the Infiniti/Red Bull Racing F1 partnership on a global level.Now focusing on establishing it through engagement strategy. (Launch campaign increased awareness up to +50%, favourable opinion to +30%, FB fans to 50K and hot leads to +41%)Building a brand from scratch is every strategist's dream. Plus, managing globally the partnership with Red Bull Racing and the F1 involvement would make a petrolhead out of Al Gore. Maybe that's pushing it a bit, but you got the gist of it.
Group Coach
75016 Paris, France
January 2013 - July 2013 (6 months)
Master 2 - Communication, Brand Management Class.Work with the different groups of students helping them focus their strategic and creative output in order to deliver a solid final thesis.
Guest Speaker
Milano, Italy
2007 - November 2012 (5 years 10 months)
Guest Speaker at the Marketing Management Master of Science. Bocconi University is among the top global universities so it's been really a honour to be called back every year, until the distance became too much.
Senior Strategist
Milano, Italy
2006 - October 2010 (4 years 9 months)
McDonald's (Head Strategist - increased trust perception by 20pp in Italy through McDonald's first engagement strategy, worked with the European team) Apple (part of team working on iPhone 3G European launch)Eni (pitching as incumbent agency after 3 yrs mandate, confirmed)Adidas (launch of Marathon Vintage, launch of Adidas Bounce - International Pitch, Rome 2009 Champions League Final - International Pitch)Learning my way through many different things: International meetings with bad international coffee, the challenges of pushing Disruption and Media Arts and the scared approach to digital on the Italian playground.
Senior Strategist
Torino, Italy
2003 - 2006 (3 years)
Suzuki (auto & moto), Unicredit Bank, Tele2 (telcom), Ferrero, New Business.Developing local strategies. Responsible for agency's culture and methodology development. Tried to open their Facebook page in 2006, but was a bit too early for Italy.
Insight & UX Guy
Ovolab
2002 - 2006 (4 years)
Software house creating Apple-related products. Co-founded with Alberto Ricci (now iPhone Evangelist at Apple). He was the coding genius, I was trying to keep pace coming up with ideas for usable and engaging softwares that could catch people's interest.

Education

Faculty Of Literature

1993 - 2002 (9 years)

Scolarship

1999 - 2000 (1 year)

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