|Title||Campari Creates (Film Case)|
|Date of First Broadcast/Publication|
|Business Sector||Spirits, Fortified Wines|
|Story||Art has always been in an integral part of Campari’s history. Today Campari translates this heritage into a collection of unique coasters, designed by the creative agency FamousGrey and developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. These transparent coasters can be used as filters for smartphone cameras. This makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. A clever way for Campari to celebrate its artistic heritage in a contemporary way and claim the Aperitif moment.|
|Philosophy|| At a time when even smartphones have their place at the table, Campari has developed an exclusive collection of four designer coasters that can also be used as photofilters. The designs of the Campari Filters are created together with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez and are based on projects of theirs, where light and colours have played a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. The slightest movement or change in light intensity gives a different, but equally special result.|
It is not only the design of the coasters that has been thought through by two renowned artists. The coasters themselves are also a piece of art. It was a real challenge to give the filters the exact shades of red and blue and to get their intensity right. The translucent filter inks that were used, are only available in four basic colours. In order to achieve the precise hue, the colours needed to be mixed with non-transparent white ink. The art was in finding the perfect balance between colour intensity and transparency. The material of the coasters has also been carefully selected. The chosen plexi ensures that the filter inks flourish in perfect harmony.
|Media Type||Product Design/Development|
|Advertising Manager||Tihana Rapic|
|Advertising Manager||Damien Laloux|
|Creative Director||Peter Ampe|
|Creative Team||Jochem Van Schip|
|Creative Team||Matthias Wentink|
|Creative Team||Aldjia Bessalah|
|Digital Creative Director||Tom Galle|
|Client Services Director||Catherine De Block|
|Account Manager||Caroline Ropsy|
|Account Manager||Olivia Naudts|
|Strategic Director||Jonathan Detavernier|
|Director Connection Planning||Floris Adriaenssens|
|Digital Project Manager||Florian Hoffreumon|
|Experience Director||Maarten Breda|
|Web designer||Sacha Lempereur|
|Developer||Arno van Biesen|
|Production Director||Emily Rammant|
|Print Producer||Marja Donkers|
|Print Producer||Christ Lannoy|
|PR manager||Kathy Van Looy|
|PR manager||Justine Parys|
|PR manager||Evy Vanderwaeven|
|Visual Artist||Sanne De Wilde|
|Visual Artist||Athos Burez|
|Production Company||Bounce Rocks|
|Post Production||FamousGrey Productions|
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