Katherine Fliess Cutters
Account Director at FCB Chicago
Chicago, United States
TitleWoman & Sunset
Agency
Campaign Watermarks for Water
Advertiser Getty Images
Brand Getty Images
Date of First Broadcast/Publication 2018 / 3
Story Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water. Getty also launched a special microsite (www.watermarksforwater.com), and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today.
Media Type Print
Length
More Information www.watermarksforwater.com
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