Alena Dziamidava

Alena Dziamidava

Account Executive at Mark/BBDO, Prague
Prague, Czech Republic

About me

I help your business, project or idea reach the right people with a message which comes from the brand's DNA and taps into our human self.

My professional interests are Marketing Strategy, Social Media, Brand Building, Research and Copywriting.

What I have done so far:
- marketing strategy for Czech and international brands @DDB Prague
- social media for international accounts @Leo Burnett Frankfurt
- matching CRM and loyalty projects with IT solutions @ScienceSoft
- writing SEO-charged content for British clients @Netcallidus
- promoting self-organization, sustainability and social equality @IJGD
- marketing the importance of learning English to students @Streamline


Account Executive
Prague, Czech Republic
August 2017 - Present (1 year 4 months)
Strategic Planning Intern
Praha 4, Czech Republic
November 2016 - July 2017 (8 months)
Clients: fast food, banking, FMCG retail▪ researched Czech market (competition, segmentation, trends) & international best practices▪ converted human insights into creative briefs in line with the unique brand positioning▪ briefed the creative teams and assisted throughout the concept-development process▪ prepared strategic input for client pitches, tenders, workshops, wrote case studies
Social Media Intern
Prague 8, Czech Republic
June 2016 - October 2016 (4 months)
Clients: consumer electronics, tire manufacturer, FMCG retailer▪ analysed the Clients' KPI's across social media (FB, TWT, IG, YT) and activation campaigns▪ researched: competitors, best practices, social media formats▪ coordinated two product tester campaigns (total reach >60 end-users) followed by the evaluation reports▪ wrote post copies for the Client’s social media calendar for the EMEA region▪ took part in video and photo shootings for the Client’s social media channels
Marketing Specialist
November 2012 - September 2015 (2 years 10 months)
▪ Helped clients to solve their business problems in customer management and increase sales▪ Designed customised loyalty programs for retailers and businesses with a large customer pool▪ Created marketing materials to highlight the business value of ScienceSoft CRM offering▪ Supported clients and the sales team on all stages from lead generation to project planning▪ Grew the share of the CRM offering among ScienceSoft services
Business English Teacher
Streamline Language School
January 2012 - June 2014 (2 years 5 months)
▪ Taught a communicative course of Intermediate Business English to in-work students▪ Contributed to developing study materials: exercises, language games, hand-outs for video and audio materials▪ Participated in professional development seminars and SIG meetings to improve teaching skills and share ideas and experience with fellow teachers


Master of Arts (MA)

2015 - 2017 (2 years)
October - December 2015 - winning team at A!M Creative Challenge to create the media campaign for HP printer product - mediální kampaň pro HP

Bachelor's degree

2008 - 2013 (5 years)
2008 – 2013 School of the English Language<br>• Majors: Linguistics, English, Pedagogy<br>• Minors: Spanish, Cross-cultural Studies<br>• Diploma with Honours awarded on 27 June, 2013<br><br>2011 – 2012 School of Professional Development and Retraining of Specialists <br>• Major: Interpretation/Translation<br>• Diploma awarded on 7 October, 2012<br><br>2009 – 2012 Department of the Third Foreign Language<br>• Specialisation: German as the Third Foreign Language<br>• Course duration: 900 hours<br>• Certificate awarded on 5 June, 2012<br><br>Traineeship<br>2013 Feb-Jun<br>- Taught such subjects as Oral and Written Speech Practice (1st year), Listening Comprehension (1st year), Practicum in International Communication (4th year) to students of the Translation department <br>- Provided necessary progress reports<br>- Carried out continuous and final assessment

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