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| Title | BMW: X5 Experiment |
| Agency | DDB Latvia |
| Campaign | X5 Experiment |
| Advertiser | BMW |
| Brand | BMW X5 |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Cars |
| Philosophy | In a country that loves its bobsleigh, at a time when all eyes are on the Olympic contestants, we took four adventurous people on a truly epic ride. Virtual reality meets a comfy BMW X5, with a champion racing driver behind the wheel – to give passengers all the adrenaline of an Olympic bobsleigh run. |
| Media Type | Web Film |
| Length | |
| Creative Director | Vairis Strazds |
| Account Director | Nora Kirta |
| Producer | Ance Jēkabsone |
| Copywriter | Marta Kukarane |
| Digital Strategy | Dāvis Freibergs |
| Video Editor | Aivars Katkovskis |
| Creative | Sintija Popena |
| Production | DDB Latvia, Robyworks, Kind.Lv |