| Title | Planet J |
| Agency | Contrapunto BBDO Madrid |
| Campaign | Planet J |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Summary Amnesty International wanted to make a campaign to celebrate its 40th anniversary in Spain. 40 years since the return of democracy to our country, but also 40 convulsive years for Spain and the rest of the world. The idea was to highlight, from a positive and hopeful point of view, everything Amnesty International does, trying at the same time to move away from the typical NGOs discourse, many times based on highlighting the negative to mobilize people. We also wanted to reach a younger audience in a digital way, since Amnesty's membership base was made up of people of medium or advanced age. Story One night, like any other on planet Earth, a scientist from a space station gets up for her third night coffee. Suddenly, a luminous signal on the control panel surprises her: the J / 33 telescope has just discovered a new planet. The discovery intrigues Humanity. The scientist is chosen to lead the mission towards this new world and solve the unknowns Will there be life? Will there really be anyone else? If so, will they be dangerous? Planet J is a story about discovery and hope. A fable about justice and freedom in our world and on a different planet, that actually is not as different as it seems. |
| Media Type | Television |
| Length | |
| Direction | Alessandro Novelli |
| Design | Alessandro Novelli |
| Animation | Laura Gonçalves |
| Animation | Alessandro Novelli |
| Animation | Ines Teixeira |
| Digital painting | Laura Gonçalves |
| Digital painting | Alessandro Novelli |
| Digital painting | Diana Peixoto |
| Digital painting | Ines Teixeira |
| Composition | Alessandro Novelli |
| Production | NewGold |
| Client contact | Miguel Ángel Calderón |
| Chief Creative Director | Carlos Jorge |
| Creative Director | Antonio Castillo |
| Creative Director | Lolo Ortega |
| Planning | Anna Roca |
| Planning | Azzahra Lopez |
| Art Direction | Raúl López |
| Art Direction | Catherine Correa |
| Agency Production | Gema Crespo |
| Agency Production | Melissa Ferrero |
| Agency Production | Vanessa Castro |
| Agency Production | Marta Pérez Antelo |
| Account Manager | Lorena Landau |
| Supervisor | Ana Esther Martínez |
| Music | Summer Music Studios |
| Arranged by | Javier Bayón |
| Arranged by | Josep Vilagut |
| Sound | MediaSound |
| Sound Technical | Ángel Terán |
| Documentation | Amnistia Internacional |
| GENERAL CREATIVE MANAGER | CARLOS JORGE |
| CREATIVE DIRECTOR | ANTONIO CASTILLO |
| CREATIVE DIRECTOR | MANUEL ORTEGA |
| PLANNER | ANNA ROCA |
| PLANNER | AZZAHRA LÃPEZ |
| ART DIRECTOR | RAÃL LÃPEZ |
| PRODUCTION MANAGER | GEMA CRESPO |
| PRODUCER | MELISSA FERRERO |
| PRODUCER | VANESSA CASTRO |
| PRODUCER | MARTA PÃREZ ANTELO |
| ACCOUNT MANAGER | LORENA LANDAU |
| ACCOUNT SUPERVISOR | ANA ESTHER MARTÃNEZ |
| Entrant Company | CONTRAPUNTO BBDO |
| Idea Creation | CONTRAPUNTO BBDO |