Title | Less Hate – More Skate 3 |
Agency | CO/PLUS |
Campaign | Less Hate – More Skate |
Advertiser | ALIS |
Brand | ALIS |
Date of First Broadcast/Publication | 2018 / 3 |
Business Sector | Clothing |
Philosophy | Skate parks and skate brands attract skaters, but also people who have bad attitudes. People who often cause trouble and get into fights. That's why we created a campaign for the Copenhagen based skate brand ALIS encouraging people to enjoy skating and to spread good vibes in the parks and within the skate community. And to aspire wearers of ALIS not to be part of hateful culture. Less Hate – More Skate / Alis Skatewear – Wear Responsibly |
Media Type | |
Creative Director | Thomas Hoffmann |
Art Director | Mikkel Møller |
Copywriter | Ulrik Søby |
Photographer | Morten Bengtsson |
Photo editing | Martin Bo Kristensen |
Graphic Design | Anders Martin Jensen |