Title | Burning Tiger |
Agency | Lotus:H |
Campaign | Burning Tiger, Burning Elephant |
Advertiser | WWF |
Brand | WWF |
Date of First Broadcast/Publication | 2018 / 4 |
Business Sector | Environmental & Animal Issues |
Tagline | We lose more than just trees. Help us prevent forest fires. |
Story | Forest fires occur regularly in Indonesia without much regard. As of August 2017, 170 active hot spots are burning across the country. In this campaign, we try to increase the concern by refocusing on irreplaceable wildlife lost instead of just plant life. |
Media Type | |
Chief Creative Officer | Hoh Woon Siew |
Executive Creative Director | Dino Mojica |
Creative Director | Nicholas Kosasih |
Creative Director | Ramdhan Hidayat |
Copywriter | Dino Mojica |
Copywriter | Shinta Afiati |
senior graphic designer | Agung Suksma |