Nahuel Salcedo
Animation at McCann Melbourne
Melbourne, Australia
TitleInfinite Futures Film
Agency
Campaign Infinite Future Film
Advertiser The University Of Melbourne
Brand The University Of Melbourne
Date of First Broadcast/Publication 2017
Business Sector Institutional/Public Interest/Non-Profit Org.
Philosophy We were requested to produce the art and animation of an integrated brand campaign for the University of Melbourne showcasing its distinctive curriculum, the Melbourne Model. The campaign launches with a brand film, which presents the need for a model of education that equips students with world knowledge rather than just a specialist degree, so that they can adapt and be ready for every possible future. Onesal was in charge of the production, design and animation of the spearhead brand film as well as the key visual key visuals for all the campaign. Based on actual ongoing research projects of the University, we crafted 16 abstract fantastic landscapes illustrating the many possible futures.
Media Type Digital
Length
Production Company
Director
Producer
Design
Animation
Design
Animation
Design
Animation
Additional Design and Animation
Design Assistant
Music and Sound Design

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