MasterCard Contactless - " Tap For Your Town"

McCann Sydney

McCann Sydney Sydney, Australia

Awards

11977

Brand: MasterCard Contactless
Country: Australia

Advertiser: Mastercard International

Title	Tap For Your Town
Agency	McCann Sydney
Campaign	Tap For Your Town
Advertiser	Mastercard International
Brand	MasterCard Contactless
Date of First Broadcast/Publication	2017 / 8
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Philosophy	Mastercard together with McCann Sydney, has launched a campaign aiming to change behaviour of New Zealanders from a card inserting, pin punching nation, to a country of proficient tappers. The campaign, 'Tap for your town to play Richie', seeks to evoke a sense of home pride for New Zealanders, making tapping a 'town duty' as locals tap it out for a chance to see and play their hero, Richie McCaw. The first phase of the campaign is supported via TV, outdoor and point of sale, along with digital and targeted social executions. Taps will be counted from 19th June - 27th August before the winning town is announced and anticipation builds in the lead up to game day.
Media Type	Television
Length	122 seconds
Market	New Zealand
Head of Marketing & Communications	Sarah Pike
Director Consumer Marketing	Anthony Dumont
Analyst Marketing	Lauren Skinner
Eexcutive Creative Director	Jerker Fagerstorm
Creative Director	Marcus Tesoriero
Copywriter	Jonathon Shannon
Art Director	Long Truong
Group Account Director	Loryn Garnsey
Account Manager	Caroline Drury
Producer	Colin Tuohy
Producer	Sam Harris
Planning Director	Ian Macdonald
Production	Waitemata Films Ltd
Director	Gary John
Executive Producer	Julie Easton
Producer	Phil Liefting
Sound	Franklin Rd New Zealand
Engineer	Ryan Dickinson
Producer	Tess Dixon
Media Agency	Carat NZ
Business Director	Nick Dykes
Strategy	Jolene D'Souza
PR	Acumen
Account Director	Chloe Hood
Account Manager	Emma Ward
Event Execution	Octagon
Agency Director	Andrew Clarke
Acccount Director	Kirsty Jones
Account Executive	Courtney Glennon