| Title | Mother’s Day |
| Agency | FP7/BEY |
| Campaign | Mother’s Day |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | Around Mother’s Day in the Middle East, McDonald’s in Lebanon is celebrating the feeling of being a mum by focusing on a segment that exists in the region, but is never discussed. In a region that tends to stick to gender norms, the film has sparked conversations around the definition of being a mum, and has earned over 85% positive sentiments. The film is being supported by on-ground retail activations and an upcoming social media content series focused on the core idea of ‘being a mum’ and all that it entails. |
| Media Type | Television |
| Length | |
| Art Director | Pamela Karam |
| Executive Creative Director | Karim Kazan |
| Managing Director | Emile Atallah |
| Copywriter | Thomas Young |
| Art Director | Mike Awad |
| Art Director | Rosy Muallem |
| Account Executive | Petra Berbari |
| Head of Strategic Planning | Tahaab Rais |
| Strategic Planning Director | Carl Bou Abdallah |
| Account Director | Salim Fayed |