| Title | Vonster 2 |
| Agency | Forsman & Bodenfors |
| Campaign | Vonster |
| Advertiser | Monster.com |
| Brand | Monster |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Online Recruitment Services |
| Philosophy | KBS transformed the iconic purple CGI Monster.com beast into 'Vonster' – a fully interactive puppet that can be animated instantaneously to generate new content in real time, currently spinning basketballs in time for the Final Four of March Madness. As with all CGI characters, the Monster.com beast was expensive and time-consuming to create and it’s impossible to develop content on the fly. The Solution? To meet the need for a brand’s ‘spokesperson’ to interact with consumers in real time, KBS with its partner The Mill built and executed a real-time content system so that the 50-foot Monster could be ‘puppeteered’ to perform multiple moves with the touch of a remote. The latest piece of content to launch is the Vonster jumping around for March Madness. This is part of more than 30 videos of Monster content that were targeted, contextual and culturally relevant – from skating during the Winter Olympics to reacting to the latest job numbers. |
| Media Type | Digital |
| Length | |
| Global Chief Creative Officer | Patrick Scissons |
| Executive Creative Director | Michelle Kunken |
| Group Creative Director | Mike Abell |
| Group Creative Director | Kevin Gentile |
| Art Director | John Hagerty |
| Associate Creative Director | John Hagerty |
| Copywriter | Danny Price |
| Copywriter | Chris Wernikowski |
| Art Director | Vijay Patil |
| Global Chief Production Officer | Madison Wharton |
| Executive Producer | Christy Carter |
| Producer | Mayele Yebo |
| President | Mike Densmore |
| Business Director | Elizabeth Asselin |
| Business Director | Maureen Link |
| Associate Strategy Director | Amadeo Plaza |
| Executive Content Business Affairs Manager | Andrea Fagan |
| Creative Director | Jeffrey Dates |
| Real Time Animation Performer | David Bizzaro |
| Executive Producer | Zu Al-Kadiri |
| Producer | Katia Davidson Ferrara |
| Producer | Tia Perkins |
| Real-time Supervisor | Joji Tsuruga |
| Developer | Eric Renaud-Houde |
| Technical Artist | Xuan Seifert |
| Technical Artist | Damian Kwiatkowski |
| 3D Artist | Ren Hsien-Hsu |
| Director | Elizabeth Koplan |
| Brand Marketing and Advertising | Elizabeth Koplan |
| Head of PR | Kate Rambo |