Amy Beth Stern

Amy Beth Stern

Senior Director, Business Growth & Client Strategy at Eventive Marketing
Greater New York City Area, United States

About me

ACCOMPLISHED SALES AND NEW BUSINESS DEVELOPMENT PROFESSIONAL WITHIN THE INTEGRATED MARKETING AND BRAND ACTIVATION SPACE. CREATIVE BRAND STORY TELLER, RESULT-ORIENTED STRATEGIST.

A Long Record of Success in Growing Agency Revenue and Client Rosters.

Results-driven, senior-level brand marketing professional with 18 years of experience delivering results through the design & execution of new business development and sales strategies for fortune 500s. Highly regarded for offering a strategic and consultative sales approach to understand client goals, develop creative ideas, and deliver on-target business solutions. Excels at building long-term, lasting relationships and consistently reaches and exceeds sales quotas in highly-competitive industries. Adept at analyzing consumer insights to create successful and measurable traditional, digital, and social marketing campaigns and programs for premier brands. Developed specialization in branded content creation, social media, CRM, B to B marketing, sponsorship activation, shopper experince, cause and purpose campaigns, experiential events, event production, mobile marketing, out-of-home, and integrated platform marketing.


CAREER HIGHLIGHTS
• Created integrated marketing campaigns that touch consumers in all relevant points in their lives
• Introduced social media and digital marketing strategies to supplement traditional marketing activities for major consumer brands for the first time
• Built and enhanced relationships with a diverse client base to sustain and grow revenue; identified sales opportunities, determined client needs and expectations, and presented appropriate product and service solutions as a trusted business partner.
• Founded and sustained a marketing services consultancy – Bright Red Marketing & Promotion – to attract new agency business connecting brands with consumers, as a result of relationships built over many years in the experiential marketing industry.

Positions

Senior Director, Business Growth & Client Strategy
New York, United States
January 2015 - Present (3 years 8 months)
Responsible for agency growth and profitability.Leading efforts on all new business mining and development, as well client strategy for incremental programming and relationship development throughout. Spearheading the proposal process including strategic insights, creative ideation, opportunity and concept vetting, presentation style and design and live pitch.
Director of Business Development
The Regan Group
United States
October 2013 - May 2014 (7 months)
Recruited to develop new business and grow business with existing accounts for a digital and experiential marketing agency, leveraging expert sales promotion, experiential and field marketing campaigns.• Expanded knowledge base and experience to design and sell programs in the digital sweepstakes, sales promotions, social media marketing, and contests in addition to experiential marketing programs supported by a fulfillment center.
Director of Sales
Craftsmen Industries
United States
May 2011 - October 2013 (2 years 5 months)
Sold custom vehicles, graphics, props, kiosks, event sets, RFID, CRM, and social media to support client marketing campaigns for a leader in designing, engineering, and building customized vehicles for the experiential and marketing services industries.• Performed business development activities to consistently meet sales goals by leveraging relationships, prospecting, cold calling, and following up on referrals; utilized creative and strategic elements in the pitch process to help win business.
Director, U.S. Business Development and U.S. Beverages
Mosaic XM, U.S.
July 2009 - January 2011 (1 year 6 months)
Recruited to build new consumer product client business to support the start-up of the U.S. division for a Canada-based, industry leader in Experiential Marketing and Retail Services.• Spearheaded development of new business in the U.S. through creative ideation, account team development, and program execution; executed strategy to win business from new clients and expand Canadian relationships to the U.S.
Vice President of Business Development
ESCALATE/MOSAIC NY (formerly SNAP Marketing)
February 2002 - June 2009 (7 years 4 months)
Recruited to lead nationwide program sales and business development activities through prospecting, cold calls and referrals for an agency which uses Experiential and Word-of-Mouth Marketing to foster meaningful relationships between brands and customers.• Led a Client Service team of Account Directors, Producers, Creative and Account Managers to secure foundation clients with multiple-year, multiple-program experiential marketing, word-of-mouth marketing and alternative media contracts.

Education

April 2018 - April 2018 ()

Bachelor of Arts (B.A.)

1991 - 1995 (4 years)

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