ACCOMPLISHED SALES AND NEW BUSINESS DEVELOPMENT PROFESSIONAL WITHIN THE INTEGRATED MARKETING AND BRAND ACTIVATION SPACE. CREATIVE BRAND STORY TELLER, RESULT-ORIENTED STRATEGIST.
A Long Record of Success in Growing Agency Revenue and Client Rosters.
Results-driven, senior-level brand marketing professional with 18 years of experience delivering results through the design & execution of new business development and sales strategies for fortune 500s. Highly regarded for offering a strategic and consultative sales approach to understand client goals, develop creative ideas, and deliver on-target business solutions. Excels at building long-term, lasting relationships and consistently reaches and exceeds sales quotas in highly-competitive industries. Adept at analyzing consumer insights to create successful and measurable traditional, digital, and social marketing campaigns and programs for premier brands. Developed specialization in branded content creation, social media, CRM, B to B marketing, sponsorship activation, shopper experince, cause and purpose campaigns, experiential events, event production, mobile marketing, out-of-home, and integrated platform marketing.
• Created integrated marketing campaigns that touch consumers in all relevant points in their lives
• Introduced social media and digital marketing strategies to supplement traditional marketing activities for major consumer brands for the first time
• Built and enhanced relationships with a diverse client base to sustain and grow revenue; identified sales opportunities, determined client needs and expectations, and presented appropriate product and service solutions as a trusted business partner.
• Founded and sustained a marketing services consultancy – Bright Red Marketing & Promotion – to attract new agency business connecting brands with consumers, as a result of relationships built over many years in the experiential marketing industry.