Production Company Producer
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Kika Douglas
| Title | Kids For Privacy |
| Agency | David&Goliath |
| Campaign | @KidsForPrivacy |
| Advertiser | Child Rescue Coalition |
| Brand | Child Rescue Coalition |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Parents love to share their kids’ pictures on Instagram; there’s even a new term, “sharenting,” used to describe parents who actively share their kids’ digital identities online. Most parents will post 1,500 photos of their child before they turn five. And many post pictures using hashtags like #pottytraining, #nakedkids and #kidsbathing. While this might seem cute and increase likes, it overexposes children by showcasing private moments that shouldn’t be shared with a large audience, making them vulnerable to pedophiles and sex offenders; specifically, these 100+ hashtags serve as flags on social media leading predators to pictures of children. As part of National Child Abuse Prevention Month, David&Goliath (D&G) partnered with Child Rescue Coalition (CRC) – a nonprofit organization that enables law enforcement to track, arrest and prosecute child predators – to create a movement called @KidsForPrivacy that will help kids reclaim their right to online privacy. Launching April 3, the @KidsForPrivacy movement will flood more than 100+ hashtags that overexpose kids on Instagram with pictures of obscured kids holding “Privacy Please” signs. D&G also created a :60 video that is narrated by a child and explains the initiative from their point of view. The campaign tagline is: “It’s your kid but it’s their privacy.” In addition, D&G created an educational hub on Instagram called @KidsForPrivacy, where parents can learn about the dangers of overexposing theirs kids on social media and get tips on how to protect their kids’ privacy online. People are encouraged to join the @KidsForPrivacy movement by creating their own “Privacy Please” signs and posting images online using hashtags in the takeover. “It’s time for parents to think twice before they post,” said David Angelo, founder & chairman of D&G. “While parents are naively posting intimate photos and details about their kids on social media, they have no idea how easily these images can be screenshot and downloaded by predators and sex offenders, who can manipulate, misuse and repost them on other sites. We were blown away by CRC’s mission and the technology they’ve created that gives law enforcement access to information that they may not know even exists. Through this movement, we want to raise awareness of this issue and get parents to understand that all kids have the right to privacy online.” |
| Media Type | Web Film |
| Length | |
| More Information | https://childrescuecoalition.org/ |
| President | Yumi Prentice |
| Chief Creative Officer | Bobby Pearce |
| Chief Strategic Officer | Wells Davis |
| Executive Creative Director | Gustavo Sarkis |
| Creative Director | Fernando Reis |
| Creative Director | Marcelo Padoca |
| Associate Creative Director | Kika Douglas |
| Associate Creative Director | Samyr Aslan Souen |
| Copywriter | Julie Blakley |
| Copywriter | Kika Douglas |
| Copywriter | Marcelo Padoca |
| Art Director | Kris Wong |
| Art Director | Samyr Aslan Souen |
| Art Director | Fernando Reis |
| Director of Broadcast Production | Paul Albanese |
| Agency Producer | Natalia Celis |
| Director of Digital Production | Peter Bassett |
| Digital Producer | Justine Kleeman |
| Developer | Benjamin Smith |
| UX Lead | John Randall |
| Developer | Mariano Echegoyen |
| Digital Design | Meagan Steinkamp |
| Executive Director of Business and Legal Affairs | Rodney Pizarro |
| Business Affairs Manager | Natasha Royzina |
| Account Director | Michele Tebbe |
| Account Supervisor | Lauren Gluck |
| Strategist | Chris Kwak |
| Senior Digital Strategist | Natalie Gomez |
| Project Manager | Amanda Bercovitch |
| Project Manager | Donna Alexander |
| Editorial house | Spinach LA |
| Managing Director | Adam Bright |
| Executive Producer | Jonathan Carpio |
| Editor | Juan-Pablo Digenio |
| Editor | Carlos Crooks |
| Production Company Producer | David Cooke |
| Music Company / Composer | Jamute |
| Music Composer | James Pinto |
| Mixer | Otavio Bertolo |
| Account Manager | Marcelo Romero |