| Title | The fall |
| Brief | Barretos’s Cancer Hospital is a well known Brazilian hospital specialized in cancer treatment. When it changed its name to “Hospital de Amor” (“Hospital of Love”), this 3-minute animated film tells the story of a young cancer patient who falls into an abyss of fear but is brought back by the love of those around her. |
| Agency | WMcCann |
| Campaign | The fall |
| Advertiser | Hospital de Amor |
| Brand | Hospital de Amor |
| Date of First Broadcast/Publication | 2018 / 5 |
| Tagline | The fall |
| Story | 3D- animated film that showing the devastating challenges a child faces in receiving a cancer diagnosis and beginning the intrusive and treatment process |
| Media Type | Web Film |
| Length | |
| CCO | Hugo Rodrigues |
| CCO | André Marques |
| Creative Director | Eiji Kozaka |
| Creative Director | Marcelo Conde |
| Creative | Gustavo Cavinato |
| creative | Francisco Oliveira |
| creative | Eiji Kozaka |
| creative | Marcelo Conde |
| creative | Ian Hartz |
| Account Service | Rafael Reis |
| Account Service | Catarina Trajano |
| Account Service | Luís Figueira |
| Account Service | Mariana Rissi |
| project | Jaqueline Travaglin |
| project | Denise Kotsubo |
| media | Horácio Rosário |
| media | Daniel Neves |
| media | Vitória Lobo |
| media | Lucas Gonçalves |
| RTVC | Julia Seligmann |
| RTVC | Viviane Guedes |
| RTVC | Marcelo Hack |
| Production house | Zombie Studio |
| Film director | Paulo Garcia |
| Client service | Victoria Scaff |
| Account Service | Leticia Baptista |
| Sound Production | Loud |
| client approval | Henrique Duarte Prata |
| client approval | Henrique Moraes Prata |
| client approval | Karina Carreira |
| Client approval | Patrícia Moura |
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