| Title | Comparison Adds Pressure #ReleaseThePressure (1mn40) |
| Agency | BBDO India |
| Campaign | #RELEASETHEPRESSURE |
| Advertiser | PepsiCo Inc. |
| Brand | Mirinda |
| Posted | November 2018 |
| Business Sector | Soft Drinks, Tonics |
| Story | In 2017, Mirinda raised the issue of parental pressure due to exams into the spotlight.A year later, we went deeper.We went beyond the issue and investigated the tools through which parents put pressure on their kids. The most potent and damaging tool was constant comparison of kids by parents, uncles and aunts.Well-meaning family members compared their kids to others to motivate them. But this comparison had a deep psychological impact on the kids. It caused loss of confidence and impacted their self-esteem.Mirinda decided to become the voice of Indian teens who were constantly being compared.And thus, was born -Comparison Adds Pressure #ReleaseThePressure. |
| Media Type | Web Film |
| Chief Creative Officer | Josy Paul |
| Chief Executive Officer (CEO) | Ajai Jhala |
| President | Rajesh Sikroria |
| Executive Creative Director | Ritu Sharda |
| Creative Director | Anunay Rai |
| Art Director | Natasha Mehra |
| Copywriter | Gaurangi Aakancha |
| Account Manager | Gireesh Gupta |
| Account Manager | Proteek Dey |
| Account Manager | Radheyshyam Kesari |
| Account Planner | Ninad Satpute |
| Account Planner | Rashi Jain |
| Head of Production | Manoj Yogi |