Ukrainian Marketing Forum - "Mold"

BBDO Ukraine

BBDO Ukraine Kyiv, Ukraine

16527

Title	Mold
Agency	BBDO Ukraine
Campaign	Mold
Advertiser	Ukrainian Marketing Forum
Brand	Ukrainian Marketing Forum
Date of First Broadcast/Publication	2018 / 3
Business Sector	Advertising & Communication
Story	Knowledge gets dated. Earning your degree and quietly working until you retire doesn’t work anymore. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead.In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a city-light panel and… let time show off its strength.After a month of tests, failed attempts and disappointments, we found a solution. Our mold grew. Every day, it spread more. And more. The book began to look older. And our message sounded more and more clear: knowledge gets dated, come for something fresh.We created a low-budget solution with a strong and dramatic idea that provoked sharing and awoke discussion.
Media Type	Web Film
Length	101 seconds
Creative Director	Anze Jereb
Creative Director	Denis Keleberdenko
Copywriter	Julia Kolesnik
Art Director	Maria Plotnikova
Designer	Togzhan Slyamgaliyeva
Designer	Kseniya Milchenko
	Aleksey Katruk
Account Manager	Alisa Komm
PR manager	Sveta Grebenyuk
Client Services Director	Irina Danilevskaya
Chief Executive Officer (CEO)	Victor Ishkov
Cameraman	Anton Ivanov