Ravi Amaratunga Hitchcock

Ravi Amaratunga Hitchcock

Head at We are Pi
Londres, United Kingdom

About me

Amaratunga is an award-winning content executive whose diverse career has spanned across digital media, advertising and broadcast television. Before his post at VICE Media, he worked as Head of Video for youth publisher Dazed & Confused and as a Commissioner for UK broadcaster Channel 4, where he launched several digital and TV shows and strands, garnering several Webbys, Lovies and a BAFTA nomination for his work.

At VICE Media, he oversaw all video content and strategy in the fashion and luxury space on a global scale, growing fashion brand i-D to become the biggest youth fashion video channel on YouTube and launching its first ever TV show with Channel 4. He also launched video for VICE’s new luxury channel, Amuse.

In his new role, Amaratunga will head up the agency’s editorial and branded content offering, utilizing his strong experience with VICE Media to reach audiences in innovative ways. With a focus on becoming the next outstanding player in the content space, WE ARE Pi aims to connect the dots between brands and editorial audiences with an authentic, gold standard of work.

Sector Experience


Global Executive Producer
United Kingdom
February 2015 - September 2016 (1 year 7 months)
Head of video
Dazed Group Ltd
United Kingdom
February 2013 - January 2015 (1 year 11 months)
Commissioning Editor, Random Acts & Creative Diversity
United Kingdom
2010 - 2013 (3 years)
Executive Producer
Amsterdam, Netherlands


BA History

2005 - 2008 (3 years)

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