| Title | The Talk (120s) |
| Agency | BBDO New York |
| Campaign | The Talk |
| Advertiser | Procter & Gamble |
| Brand | Procter & Gamble |
| Posted | April 2018 |
| Business Sector | Household Products & Maintenance |
| Story | For black parents, “The Talk” is not about the birds and the bees. It is a must-have conversation in which parents prepare their children to face a world with racial bias, and protect them from racial bias’ harmful effects.;P&G wanted to find ways to authentically connect with African-American consumers and use its advertising voice for good and growth. So, “The Talk” campaign was created.;Traditional, more granular KPIs seemed minute when measured against the potential of a broader cultural impact for good. Therefore, the campaign’s success would be measured not only by the amount of people it reached, but most importantly, the quality of the conversations it inspired. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | The Corner Shop |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Creative Director | Marcel Yunes |
| Creative Director | Rick Williams |
| Associate Creative Director | Nedal Ahmed |
| Associate Creative Director | Bryan Barnes |
| Director of Integrated Production | David Rolfe |
| Executive Producer | Dan Blaney |
| Senior Producer | Whitney Collins |
| Executive Music Producer | Melissa Chester |
| Group Planning Director | Sangeet Pillai |
| Account Manager | Anita May |
| Director | Malik Vitthal |
| Director of Photography (DOP) | Lasse Frank |
| Director of Photography (DOP) | Anna Hashmi |
| Line Producer | Stephen Love |
| Line Producer | Blake Pickens |
| Head of Production | Jessica Miller |
| Production Designer | Wynn Thomas |
| Costume | Isis Mussenden |
| Editing Company | Work Editorial |
| Lead Editor | Rich Orrick |
| Editor | Theo Mercado |
| Editor | Erica Thompson |
| Production Company Producer | Jamie Lynn Perritt |
| Music Company / Composer | Pulse Music NY |
| Music Producer | Steve Grywalski |
| Music Composer | Julia Piker |
| Music Composer | Dan Kuby |
| Sound Designer | Trinite Studios |
| Sound Designer | Brian Emrich |
| Mixer | Heard City |
| Mixer | Phil Loeb |
| Mixer | Keith Reynaud |
| Executive Producer | Dan Kuby |
| Production Company Producer | Sasha Awn |
| Production Company Producer | Andi Lewis |
| Special Effects / VFX | The Mill NY |
| Coloring | Company 3 |
| Colorist | Sofie Borup |
| Production Company Producer | Sophie Mitchell |
| Production Company Producer | Clare Movshon |
| Production Company Producer | Alex Lubrano |
| Executive Producer | Rachael Trillo |
| 2D Lead | Jeff Robins |
| Multicultural Strategic Communications | Egami Consulting Group |
| Website | Barefoot Proximity |
| Collateral | Burrell Communications |
| Media Agency | Hearts & Science |