Belinda Hanks

Belinda Hanks (Dip DigM)

Senior Copywriter at McCann Manchester
Manchester, United Kingdom, United Kingdom

About me

A passionate and experienced content developer. Skilled in digital strategy and integration, commissioning, copywriting and editing content for multi-channel content development.

Specialist areas: Retail, fashion, lifestyle, travel, food and drink and entertainment.

Agency work: McCann Manchester, Love and Magnetic North.

Published in National, Regional and Trade Press:

Guardian Guide
DJ Magazine
Manchester Evening News
Yes Chef
North West Living


Senior Copywriter
Macclesfield, United Kingdom
February 2015 - Present (5 years 10 months)
E-Content Manager
United Kingdom
April 2012 - February 2015 (2 years 10 months)
Head of digital content development for Bench clothing. Managing global social strategy and brand across multiple channels.
Editorial Director, Copywriting Consultant and Social Media Expert
January 2005 - April 2012 (7 years 3 months)
Editorial Director and Copywriting
May 2010 - January 2012 (1 year 8 months)
Editor of the UK's No.1 wedding website. Delivering fresh, exciting and informed digital marketing content to more than 320,000 unique users. Responsible for commissioning, developing and publishing content across a huge and impressive site. Working with marketing to deliver key digital promotions. * Managing partner content delivery, including Special K* Leading Creative* Building community* Media Brand Ambassador - TV\Radio/Print
January 2009 - April 2010 (1 year 3 months)
Overseaing the launch of website for NWDA through multi-media agency Junction K.Part of the Government push to promote and generate new business in the North West. Commissioning a team of freelancers.Freelance copywriting (2004-2010)Inspirational straps, punchy headlines and industry insight. Contracts include copy for award-winning agency Love, Magnetic North and Creative as well as Wholefoods Market's UK. I currently produce content for multi-media agency Junction K ( and have recently developed the content for NWDA web portal You can view all copywriting contracts at editorial (2004-2009)Clients include Associated Newspapers, Guardian Group, National Magazine House, Centaur Communications, Mondiale Media, Survey Sampling and Coast and Country. Contracts involve subbing for the UK's favourite free daily paper, Metro; regular news, lifestyle features and interviews for Manchester Evening News; a monthly film column in Wales regional Coast and County; contributions to various leisure trade titles; supplying in-production features for Televisual magazine; investigative features for international food and wine journal, ITTN as well as Yes Chef! and Zest.


Master’s Degree

2014 - 2016 (2 years)
Built on hands on experience creating, planning and rolling out key digital strategies and campaigns – mobile, social, email, SEM and website.

Post Graduate Diploma; BA (Hons)

2002 - 2003 (1 year)

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